News and Articles About Social Media
Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Here's how to use the professional social network to find marketing prospects and more.
Three top magazines share their strategies for making the most of the popular social media site.
Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.
BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
With StyleOwner, fashionistas can help style-challenged friends and monetize their social networks
Secondary markets like SharesPost and SecondMarket present exciting new ways to increase a private company's liquidity -- but there are also dangers.
Though the popular site may appear to be an overnight success, Pinterest's co-founder describes the company's early trials and offers some advice to other entrepreneurs.
Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
Mikal Belicove shares his top three tips for sparking conversations on your page.
The popular blogger shares examples how business owners are getting involved in Google+.
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