Social Media

News and Articles About Social Media

With Social Media, Fakes Are a Real Problem for Your Business
Social Media Marketing

With Social Media, Fakes Are a Real Problem for Your Business

For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
Courtney Spritzer and Stephanie Abrams
Pinterest 101: Marketing Tips From Whole Foods
Pinterest

Pinterest 101: Marketing Tips From Whole Foods

Online marketing expert John Rampton talks about Whole Foods and the lessons business owners can take away from the company's vibrant Pinterest page.
Jason Fell
The 5 Habits for Social-Media Success
Social Media

The 5 Habits for Social-Media Success

While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
Ann Tran
Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs
Facebook

Facebook's Focus at F8 Conference Shows Promise for Entrepreneurs

Social networking giant to incorporate changes that could help business owners reach the site's users more effectively.
Nick Seguin
NSA's Cryptic Tweet Was Actually a Recruiting Tool
NSA

NSA's Cryptic Tweet Was Actually a Recruiting Tool

The surveillance agency tweeted out a scrambled message on Monday meant to draw in would-be code breakers.
Nina Zipkin
Social Media

Facebook to Host 5 'Boot Camps' This Summer to Woo Small Businesses

The social media giant is joining forces with Intuit, LegalZoom and Square in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
Content Marketing

A Benign Virus: Your Company's Content Shared Across Social Media

Sample the latest wisdom about how to post content about your business that others will be likely pass along.
Anca Bradley
6 Reasons Social Media Is Your Secret Weapon in Customer Service
Customer Service

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
Dan Newman
5 Creative Ways Brands Can Leverage the Power of Pinterest
Pinterest

5 Creative Ways Brands Can Leverage the Power of Pinterest

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Lisa Hoover McGreevy
The Crazy, Cool and Unsettling Ways Police Are Using Social Media
Social Media

The Crazy, Cool and Unsettling Ways Police Are Using Social Media

You can't fault the organization for staying current. But does live tweeting a sting operation go too far?
Laura Entis
Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore
Foursquare

Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore

Looking to take on sites like Yelp and Facebook, the location-based social networking service is revamping its old app and adding a new app called Swarm.
Nina Zipkin
Ssshhhhh: Put the Kibosh on Annoying Twitter Users Without Them Knowing
Twitter

Ssshhhhh: Put the Kibosh on Annoying Twitter Users Without Them Knowing

Twitter is testing out a mute function that will make a user's tweets disappear from your feed.
Wendy Frink
The Best Times to Tweet, Pin, Tumble and Post (Infographic)
Social Media

The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Maximize your social-media reach with these helpful tips.
Wendy Frink
4 Ways to Fall in Love With Twitter Again
Twitter

4 Ways to Fall in Love With Twitter Again

Resuscitate that neglected Twitter account with a few easy tips.
Wendy Frink