Social Media

News and Articles About Social Media

Google's Own Search-Engine Tour Guide

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Because 20,000 Users Produce 50% of All Tweets

Because 20,000 Users Produce 50% of All Tweets

New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Three Tips to Boost Business on Foursquare

Three Tips to Boost Business on Foursquare

Between landing sales and tracking customers, entrepreneurs are finding ways to leverage mobile networking to boost business.
How a Company Aiding Nonprofits Secured Venture Capital

How a Company Aiding Nonprofits Secured Venture Capital

A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
How to Harness the Power of Social Media Feedback

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Using Social Media to Find the Right Customers

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
A Group Buying Site for Rich People

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
How Saying 'No' Saved My Business

How Saying 'No' Saved My Business

Overcommitted and unable to follow sales leads, a young entrepreneur retooled to focus on core clients.
Chris Brogan on the Art of Brevity

Chris Brogan on the Art of Brevity

In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
How Goodreads Got Started

How Goodreads Got Started

By tapping into the collective popularity of books, Goodreads quickly built a devoted following in the multiple millions.
Three Ways to Spark Engaging Social Conversations

Three Ways to Spark Engaging Social Conversations

The most important aspect to social media is establishing a two-way conversation.
10 Laws of Social Media Marketing

10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line.
Richard Branson on 'Social' Relations

Richard Branson on 'Social' Relations

The celebrated entrepreneur explores how the use of social media can define a company's future success.
Making Email Newsletters More Social

Making Email Newsletters More Social

Four tips to create content customers will share on Twitter, Facebook, LinkedIn and other social networks.
How to Find Sales Leads on Social Media

How to Find Sales Leads on Social Media

How a gourmet cupcake shop drove sales using social media without driving away customers -- and how you can, too.
How to Use Social Media to Improve Presentations

How to Use Social Media to Improve Presentations

Digital and social media tricks to incorporate the next time you pitch your concept or company to a crowd.
When Should a Business Owner Get Personal on Social Media?

When Should a Business Owner Get Personal on Social Media?

Mikal Belicove, Entrepreneur Magazine columnist, on when to get personal or stay business-like on social media.
Should I Stick with Social Media If I'm Not Getting Results?

Should I Stick with Social Media If I'm Not Getting Results?

Mikal Belicove, Entrepreneur Magazine columnist, on exercising patience when experimenting with social media marketing.
How Can I Make Sense of Social Media Feedback?

How Can I Make Sense of Social Media Feedback?

Mikal Belicove, Entrepreneur Magazine columnist, on when to act on online comments about your business.
How to Start a Food Truck

How to Start a Food Truck

Eight tips to steer a mobile restaurant business in the right direction.
Why You Need a Social Media Policy

Why You Need a Social Media Policy

Three reasons small businesses benefit from even the most basic guidelines.
Building Your Brand with Social Media

Building Your Brand with Social Media

Five steps to establishing a credible online presence for your small business.
New Year's Resolutions for Entrepreneurs

New Year's Resolutions for Entrepreneurs

Want to raise your game in 2011? Here's advice to get started now.
Is Your Email Marketing Ready for 2011?

Is Your Email Marketing Ready for 2011?

Here are five ways to create a more social experience for your customers in the New Year.
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