Social Media

News and Articles About Social Media

Five Market-Research Tools for Twitter

Five Market-Research Tools for Twitter

These sites will help you cut through the noise and reach the customers you want.
Facebook Ads: Success Secrets From a Facebook Insider

Facebook Ads: Success Secrets From a Facebook Insider

With Facebook Ads, you can target users based on interests, location and relationships.

Facebook's Face-Off

Are the social media giant's privacy woes a concern?
Beware the Bitter Twitter

Beware the Bitter Twitter

Here are some dos and don'ts in using social networks for communicating.
FourSquare for Small Business: A Primer

FourSquare for Small Business: A Primer

Does your business need a mayor? Probably not, but knowing the tricks of this hot social media tool can definitely pay off.
How to Calculate Your ROI With Social Media

How to Calculate Your ROI With Social Media

Free tools to help you measure traffic, sales and SEO ranking
Unleash Your Inner Guerrilla Marketer

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.

Foursquare, Watch Your Back

Gowalla is erasing the line separating the real world from its virtual counterpart.
Combine Social Media and E-Mail Marketing

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.

Is Your Social Media Policy Clear?

Don't let employees' online activities put your company at risk.

Twitter: Thumbs Up or Thumbs Down?

Mark Frauenfelder (up!) and Seth Godin (down!) weigh in.

What the Pros Use

A flurry of social media management tools has arrived to help you consolidate and keep track of your social media updates. Four social media experts weigh in on what they use and why.
The Dos and Don'ts of Social Networking

The Dos and Don'ts of Social Networking

Use these tips to maximize your time and get the most out of your online efforts.

Promoted Tweets: Is Your Business Ready?

Twitter's new ad model hinges on engaging its users. Make sure your content fits the bill.

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