Social Media

News and Articles About Social Media

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.

Fab Forward: How Fab.com Found a Niche in a Design Deal Social Hub

With their site stuck in neutral, two entrepreneurs changed gears and paved a new road to success.

How Social Media and a Sprinkle of Stardust Led to One Franchisee's Success

A Fetch! Pet Care franchisee in the Los Angeles area credits celeb clientele and word of mouth for its growth.

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.

How SocialGuide Helps Drives Social TV

This new website to watch aggregates social media comments about TV shows as they air and links them to program listings in real time.

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.

Facebook Offers Free Ads to Small Businesses

In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.

Don't Wait for a Reunion to Network With Former Classmates

If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.

Chris Brogan on How Businesses Can Get Started on Google+

The social media expert offers a primer on how to build connections on the new networking site.

Facebook Posting Techniques that Really Work

Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.

How To Smooth a Rejected Job Applicant's Feathers

Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.

Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
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