Social Media

You Win When Using Giveaways to Grow Your Social Audience
Social Media

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Matt Konigsmark
Pinterest Now Offering Promoted Pins for All Businesses
Pinterest

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Wendy Frink
Best Practices for Businesses Using Facebook
Facebook

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
Geoff Weiss
Enlist Twitter for Crowdfunding Success
Crowdfunding

Enlist Twitter for Crowdfunding Success

Those 140-character posts are perfect for driving traffic to your campaign because of their reach and speed in sharing news.
Kendall Almerico
Social Media

Ever Wish You Could Decipher Social-Media Snark? So Does the Secret Service.

The Secret Service is looking for new social-media monitoring tools, to among other things, help determine sarcasm.
Nina Zipkin
Social Media Marketing

Questions All Social-Media Marketers Must Ask

How to make a comprehensive social marketing plan.
Nina Zipkin
Overwhelmed by Email and Social Mentions? This Tool Tames Both.
National Small Business Week

Overwhelmed by Email and Social Mentions? This Tool Tames Both.

Here's what marketing expert Brian Honigman uses to funnel all of his email and social media communications into a single central inbox that makes sense of it all.
Kim Lachance Shandrow
5 Social Media Mistakes and How to Avoid Them
Social Media

5 Social Media Mistakes and How to Avoid Them

Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
Brett Relander
Facebook Shares Social Strategies at First-Ever Small Business Boot Camp
Social Media

Facebook Shares Social Strategies at First-Ever Small Business Boot Camp

Roughly 900 local business owners attended the symposium, marking Facebook's first-ever effort to reach out to entrepreneurs face-to-face.
Geoff Weiss
A (Good) Picture Is Worth a Thousand (Text-Only) Posts
Social Media Marketing

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Perry Evans
Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.
Social Media Marketing

Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.

New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
Laura Entis
Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users
Myspace

Myspace is Emailing Embarrassing Old Photos to Lure Back Lapsed Users

Some Myspace users -- who may be surprised to discover that the site still exists – have received alarming emails from the network with their old, embarrassing photos attached.
Geoff Weiss
Lessons From Top Brands on How to Rock on Instagram
Instagram

Lessons From Top Brands on How to Rock on Instagram

With big-name brands going all in on Instagram, entrepreneurs can learn a thing or two from these companies about how to engage with followers.
Lisa Hoover McGreevy
The 3 Keys to a Successful Crowdfunding Campaign
Crowdfunding

The 3 Keys to a Successful Crowdfunding Campaign

Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
Christopher Hawker