News and Articles About Social Media
Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Add some short-term sizzle to your year-long marketing campaign.
In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
From listening to customers to creating a unique product, Rebecca Minkoff shares her top tips.
How a 20-something entrepreneur gives businesses of all sizes a star turn.
From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
New report reveals how marketers are using social media to reach their customers.
Social marketer Starr Hall on ways to market to customers who are more likely to embrace new technology.
From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
When it comes to using sites like Facebook, Twitter and LinkedIn to find customers, persistence and focus are vital.
New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.
Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Between landing sales and tracking customers, entrepreneurs are finding ways to leverage mobile networking to boost business.
A new way for small nonprofits to tap into big audiences and raise awareness and exposure online.
Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
Overcommitted and unable to follow sales leads, a young entrepreneur retooled to focus on core clients.
In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
By tapping into the collective popularity of books, Goodreads quickly built a devoted following in the multiple millions.
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