Social Media
10 Questions to Ask When Creating Your Company's Pinterest Page
BY Kim Lachance Shandrow
What you need to know to get your business started on the popular photo-sharing site.
LinkedIn Improves Search Features for Job Seekers, Employers
BY Brian Patrick Eha
New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
Fast, Furious and Humorous: Sound Bites From Social Media Week
BY Jason Fell
A collection of tweets from attendees during the big social media event in New York City.
4 Quick Tips for Using Social Media for Customer Service
BY Jason Fell
Expert advice from panelists at New York's Social Media Week.
How to Hire the Right People and Other Tips This Week
BY Brian Patrick Eha
Why you should open up to potential hires, how you should approach influential people, the importance of listening to your fans and more: our best tips of the week.
3 Ways to Turn Social Media Followers Into Promoters of Your Brand
BY Brian Patrick Eha
Strategies for activating your fan base from New York's Social Media Week.
The Pros and Cons of Using Video App 'Vine' for Marketing
BY Cynthia Boris
What you need to know before getting started with the new short video recording app.
5 Lessons for Brands From the Burger King Twitter Hack
BY Kevin Allen
The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
3 Social Media Lessons from Ford
BY Jason Fell
Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
3 Ways to Make Your Brand Memorable on Social Media
BY Lindsay LaVine
Advice from business leaders who have mastered the art of social media marketing.
How YouTube Went From Startup to the World's Largest Video-Sharing Site
BY Megan Rose Dickey
Twenty-two key turning points in the social media company's history.
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
BY Brian Patrick Eha
Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
How to Size Images on Social Media: A Cheat Sheet (Infographic)
BY Samantha Hosenkamp
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
Why the 'Second Screen' Industry Is Set to Explode
Mobile is changing the entire TV experience and businesses should be poised to take advantage.
In Search of Buzz: What It Is and How to Build It
BY Dave Clarke
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Pinterest: Now Is Time to Start Generating Revenue
BY Brian Patrick Eha
Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
3 Must-Know Basics to Managing Your Company's Social Media
BY Lindsay LaVine
We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
How Brands Could Benefit From Pinterest's Recent Changes
BY Kevin Allen
The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
Facebook's Earnings: Mobile Ads Drive Serious Revenue
BY Brian Patrick Eha
How Facebook grows its mobile revenue, Foursquare's new app for local businesses, Super Bowl advertisers embrace YouTube and more social-media news.
Think Like Zuck: The Secrets to Facebook's Success
BY Shira Lazar
Intel's social-media strategist and author of new book on Mark Zuckerberg Ekaterina Walter shares her insights on how the social network became so popular, as well as other business lessons.
How to Boost Productivity With 'Social Bookmarking' Tools
BY Amy Gahran
A look at the services to consider, plus tips for making the most of them for your business.
The Power of Social Customer Service
BY Paula Andruss
Taking to social media to address customer service issues is a great opportunity for brands.
5 Daily Habits for Effective Social Media Marketing
BY AJ Kumar
Of all the things your business could be doing on social media, these are the things you should focus on.
3 Low-Cost Tools for Managing Social Media
BY Kerry Gorgone
These little-known options can help simplify the process at little cost.




