Social Media

News and Articles About Social Media

The Rule of 5 for Bloggers

The Rule of 5 for Bloggers

Paradoxically, nothing boosts the creative process like routine.
LinkedIn Just Launched a Discreet, Standalone Job Search App

LinkedIn Just Launched a Discreet, Standalone Job Search App

All activity on the job search app will be private making it easier to search for a new job while at your current one.
Facebook Suffers 30-Minute Outage, Twitterverse Goes Ballistic

Facebook Suffers 30-Minute Outage, Twitterverse Goes Ballistic

Disgruntled Facebook users vented and poked fun at the outage on Twitter, with the 'Facebookisdown' hashtag receiving 49,000 mentions during the 30-minute period.
Twitter Announces Support of GIFs, the Internet Goes Crazy

Twitter Announces Support of GIFs, the Internet Goes Crazy

A sampling of how companies large and small have used the new GIF capability for their marketing purposes.
Facebook Isn't the End All, Be All for Social Marketing

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Authenticity Is Your Brand's Greatest Social Media Asset

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.
9 Steps to Get Your 'Social-Selling' Program Off the Ground

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
What You Can Learn From These 5 Mega Brands On Creating Viral Videos

What You Can Learn From These 5 Mega Brands On Creating Viral Videos

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
Which Social Media Accounts Really Matter and Why

Which Social Media Accounts Really Matter and Why

Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.
10 Tips for Mastering LinkedIn

10 Tips for Mastering LinkedIn

Don’t be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
How the World Cup Is Fueling a Social Media Frenzy (Infographic)

How the World Cup Is Fueling a Social Media Frenzy (Infographic)

Roughly 74 percent of viewers are expected to be on social media while watching the games, according to this infographic.
Don't Make These Social-Media Blunders That Businesses Keep Repeating

Don't Make These Social-Media Blunders That Businesses Keep Repeating

These 5 mistakes pop up frequently. Your company shouldn't be the latest example.
5 Steps to Marketing That Resonates With Your Prospects

5 Steps to Marketing That Resonates With Your Prospects

In today's oversold society, being yourself creates authentic marketing that resonates with people.
5 Surefire Ways to Wreck Your Social Media Network

5 Surefire Ways to Wreck Your Social Media Network

While you try to grow your contacts online, steer clear of these practices. Or you might see your contact list shrink.
6 Reasons to Delete Your Facebook Account Right Now

6 Reasons to Delete Your Facebook Account Right Now

The sooner you get off the nonstop narcissism train, the better. Here's why.
You Win When Using Giveaways to Grow Your Social Audience

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Pinterest Now Offering Promoted Pins for All Businesses

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Best Practices for Businesses Using Facebook

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
Enlist Twitter for Crowdfunding Success

Enlist Twitter for Crowdfunding Success

Those 140-character posts are perfect for driving traffic to your campaign because of their reach and speed in sharing news.
Ever Wish You Could Decipher Social-Media Snark?  So Does the Secret Service.

Ever Wish You Could Decipher Social-Media Snark? So Does the Secret Service.

The Secret Service is looking for new social-media monitoring tools, to among other things, help determine sarcasm.
Questions All Social-Media Marketers Must Ask

Questions All Social-Media Marketers Must Ask

How to make a comprehensive social marketing plan.
Overwhelmed by Email and Social Mentions? This Tool Tames Both.

Overwhelmed by Email and Social Mentions? This Tool Tames Both.

Here's what marketing expert Brian Honigman uses to funnel all of his email and social media communications into a single central inbox that makes sense of it all.
5 Social Media Mistakes and How to Avoid Them

5 Social Media Mistakes and How to Avoid Them

Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
Facebook Shares Social Strategies at First-Ever Small Business Boot Camp

Facebook Shares Social Strategies at First-Ever Small Business Boot Camp

Roughly 900 local business owners attended the symposium, marking Facebook's first-ever effort to reach out to entrepreneurs face-to-face.
A (Good) Picture Is Worth a Thousand (Text-Only) Posts

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
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