News and Articles About Social Media

16 Tools Every Social Media Manager Should Be Using Right Now
Tools

16 Tools Every Social Media Manager Should Be Using Right Now

With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
Facebook

Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook

How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Alyson Shontell
IBM, Twitter to Partner on Business Data Analytics
Social Media Analytics

IBM, Twitter to Partner on Business Data Analytics

Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Our Experts' Tips for Keeping Social Media Manageable
Coaches Corner

Our Experts' Tips for Keeping Social Media Manageable

Keep a better balance with this battle-tested advice from our online experts.
Linda Lacina
How to Set Social-Media Goals That Will Move Your Marketing Forward
Social Media Marketing

How to Set Social-Media Goals That Will Move Your Marketing Forward

When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Kevan Lee
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Facebook Shares Fall on Warning of Increased Spending
Facebook

Facebook Shares Fall on Warning of Increased Spending

The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
Business Circle

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
Duane Forrester
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Business Circle

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
Flying Solo? App Lets You Chat With Perfect Strangers on Flights
Business Travel

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Nina Zipkin
Should You Really Be Yourself on Social Media?
Coaches Corner

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.
Linda Lacina
What's Missing From Your Facebook Ad Strategy
Business Circle

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
What Our Experts Want You to Stop Doing on Social Media
Coaches Corner

What Our Experts Want You to Stop Doing on Social Media

If everyone is posting it, maybe you shouldn't be.
Linda Lacina
The Six-Second Video Is a Big Business for Brands
Social Media Marketing

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
John Patrick Pullen
Ello Is Starting to Look More Like a Business
ello

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Daniel Roberts