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News and Articles About Social Media
16 Tools Every Social Media Manager Should Be Using Right Now
With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
Mark Zuckerberg's Grand Vision for the Next 10 Years of Facebook
How the company can use its success to invest in long-term goals that will make it an even stronger company over the next decade.
Social Media Analytics
IBM, Twitter to Partner on Business Data Analytics
Enterprise clients will now be able to filter the data based on geography, public biographical information and the emotion expressed in a tweet.
Our Experts' Tips for Keeping Social Media Manageable
Keep a better balance with this battle-tested advice from our online experts.
Social Media Marketing
How to Set Social-Media Goals That Will Move Your Marketing Forward
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
Facebook Shares Fall on Warning of Increased Spending
The big social-media company also projected a slowdown in revenue growth this quarter, slicing a tenth off its market value.
To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Perry Marshall, Keith Krance, and Thomas Meloche
Flying Solo? App Lets You Chat With Perfect Strangers on Flights
Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Should You Really Be Yourself on Social Media?
Strike a balance between what you want to say and what you should.
What's Missing From Your Facebook Ad Strategy
Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
What Our Experts Want You to Stop Doing on Social Media
If everyone is posting it, maybe you shouldn't be.
Social Media Marketing
The Six-Second Video Is a Big Business for Brands
Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
John Patrick Pullen
Ello Is Starting to Look More Like a Business
The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
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