Social Media

News and Articles About Social Media

Don't Use Facebook to Gripe about Work

A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.

Enchant and Engage More Customers With Social Media

Marketing strategist Guy Kawasaki offers social media tips for small-business owners.

How Entrepreneurs Can Connect With Twitter Influentials

Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:

Gary Vaynerchuk on Success, Family and Social Media

The social-media maven shares his strong business and personal views.

How to Keep Your Marketing Rolling While You're on Vacation

Follow these seven tips to manage your campaigns while you take a well-earned break.

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.

An Experiment in Social Media Marketing: Buying Twitter Followers

An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.

How a Young Fashion Designer Stands Out in a Crowded Market

From listening to customers to creating a unique product, Rebecca Minkoff shares her top tips.

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.

Why You Should Optimize Your Social Media Presence

Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.

How Can I Reach Out to Early Adopters?

Social marketer Starr Hall on ways to market to customers who are more likely to embrace new technology.

Which Daily Deal Site is Right for You?

From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.

Three Tips for Finding Customers Via Social Media

When it comes to using sites like Facebook, Twitter and LinkedIn to find customers, persistence and focus are vital.

How to Find Customers on Social Media

New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
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