Social Media

News and Articles About Social Media

Twitter Adds Its First Female Board Member
Marketing

Twitter Adds Its First Female Board Member

She's a former big-business CEO but isn't much of a Twitter user, so far.
5 Tips for Maximizing LinkedIn for Your Business
Marketing

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
Gabrielle Karol
How to Start a YouTube Channel
How To

How to Start a YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.
Jason R. Rich
5 Steps to Supercharging Engagement on Twitter
Marketing

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
John Rampton
4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'
Marketing

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Eric Siu
Fake Twitter Followers: How Many Do You Have?
Marketing

Fake Twitter Followers: How Many Do You Have?

There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
Laura Entis
How to Choose the Best Social Media Platform for Your Business
Social Media

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Scott Levy
Is Crowdfunding for You? (Infographic)
Starting a Business

Is Crowdfunding for You? (Infographic)

Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
Kate Taylor
The One Thing Great Brands Do: Insights From a Branding Expert
Growth Strategies

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Sarah Max
Growth Strategies

The Behind-the-Scenes Values Successful Social Brands Share

The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
Bryan Elliott
The 10 Best Comments in the Zappos-Kanye War
Leadership

The 10 Best Comments in the Zappos-Kanye War

After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
Andrea Huspeni
7 Ways to Get Bloggers Buzzing About Your Brand
Marketing

7 Ways to Get Bloggers Buzzing About Your Brand

Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Ekaterina Walter
GoldieBlox Video About Girls Becoming Engineers Goes Viral
Social Media

GoldieBlox Video About Girls Becoming Engineers Goes Viral

Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
Jason Fell
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer
Marketing

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.
Benjamin Kabin