Social Media

News and Articles About Social Media

7 Ways Social Media Will Be More Expensive This Year
Marketing

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
Work Hard and Dream Big: 5 Inspiring Entrepreneurs You Should Follow on Twitter
Marketing

Work Hard and Dream Big: 5 Inspiring Entrepreneurs You Should Follow on Twitter

Here are some of the business owners we love to follow on Twitter. We bet you'll find them inspiring, too.
Kim Lachance Shandrow
Why You Should Let Customers Help Mold Your Company
Growth Strategies

Why You Should Let Customers Help Mold Your Company

Feedback could lead to valuable lessons and even new product ideas.
Matthew Toren
How to Steal Your Competitor's Social Media Followers
Marketing

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Felix Tarcomnicu
How Transparency Can Help You Succeed on Twitter
Social Media

How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
Scott Levy
Facebook Buys Social Startup Branch to Spearhead New 'Conversations' Group
Technology

Facebook Buys Social Startup Branch to Spearhead New 'Conversations' Group

Facebook has snapped up Branch for a reported $15 million and appointed the Branch team to run its new Conversations group in New York.
Nina Zipkin
HBO Hedges on Social Media to Reach 'Challenging' Demographic
Marketing

HBO Hedges on Social Media to Reach 'Challenging' Demographic

In an unprecedented move, the network uploaded the first two episodes of 'Girls' onto its YouTube channel this morning, hoping to engage the show's online fan base.
Geoff Weiss
3 Ways Companies Can Better Use Big Data in 2014
Analytics

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
David A. Steinberg
The People in Your Life Are Your Personal Brand Team
Growth Strategies

The People in Your Life Are Your Personal Brand Team

Your family, friends and colleagues in many ways become your brand. It's important to create a team of people that reflect how you want to live your brand.
Jim Joseph
The Most Unsubscribed Email Lists of 2013

The Most Unsubscribed Email Lists of 2013

If you unsubscribed from a 1-800-Flowers email list this past year, you were hardly alone. Check out which companies were most subscribed and unsubscribed in 2013 according to user data from email management tool Unroll.me.
Nina Zipkin
10 Reasons Your YouTube Videos Aren't Popular
Marketing

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
Jason R. Rich
Biz Stone's Answer to the Search Engine Has Arrived, But Will Anyone Use It?
Technology

Biz Stone's Answer to the Search Engine Has Arrived, But Will Anyone Use It?

Twitter co-founder Biz Stone has launched a Q&A app called Jelly with the mission of making the world 'a more empathetic place.'
Nina Zipkin
How to Attract the Right Kind of Twitter Audience
Social Media

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
Scott Levy
Pinterest Buys Startup Specializing in Visual Search Technology
Marketing

Pinterest Buys Startup Specializing in Visual Search Technology

Pinterest has announced its acquisition of VisualGraph, a San Francisco-based purveyor of image recognition and visual search technology.
Geoff Weiss