While troves of people scour LinkedIn hoping to land their ideal job or find the perfect connection, businesses can use the mega-platform to grow their business.
It's critical to reevaluate your social media strategy at least once a year, if not quarterly.
Find out how your company can alert consumers to news or be alert to complaints on popular channels -- and still comply with government rules.
You don't have to be a sexy startup to succeed on social media. Look at how GE is changing the mind of its customers.
When you're deciding just who you want to manage your online presence, these guidelines will help you choose wisely.
Social Media Marketing
Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Twitter is rolling out revamped profile layouts with broadened images and new features, like the automatic enlargement of top-performing content.
To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
A new feature allows you to direct-message your six-second videos to others, including those who aren't on Vine.
Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.
Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
The social network now allows users to search tweets by date range.
NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
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© 2015 Entrepreneur Media, Inc.