Social Media

News and Articles About Social Media

Fake Twitter Followers: How Many Do You Have?
Marketing

Fake Twitter Followers: How Many Do You Have?

There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
Laura Entis
How to Choose the Best Social Media Platform for Your Business
Social Media

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Scott Levy
Is Crowdfunding for You? (Infographic)
Starting a Business

Is Crowdfunding for You? (Infographic)

Before getting involved in crowdfunding, gather inspiration from big successes and learn from major scams.
Kate Taylor
The One Thing Great Brands Do: Insights From a Branding Expert
Growth Strategies

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Sarah Max
Growth Strategies

The Behind-the-Scenes Values Successful Social Brands Share

The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
Bryan Elliott
The 10 Best Comments in the Zappos-Kanye War
Leadership

The 10 Best Comments in the Zappos-Kanye War

After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
Andrea Huspeni
7 Ways to Get Bloggers Buzzing About Your Brand
Marketing

7 Ways to Get Bloggers Buzzing About Your Brand

Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Ekaterina Walter
GoldieBlox Video About Girls Becoming Engineers Goes Viral
Social Media

GoldieBlox Video About Girls Becoming Engineers Goes Viral

Set to a cleverly rewritten version of a Beastie Boys classic, this video gives this toy-making startup a big marketing boost.
Jason Fell
Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer
Marketing

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.
Benjamin Kabin
Marketing

Expand Your YouTube Following Through Twitter and Facebook

Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
Jason R. Rich
Facebook Is Making Life Easier for Social Media Managers
Marketing

Facebook Is Making Life Easier for Social Media Managers

The social network announced new features today that provide greater functionality to page administrators.
Brian Patrick Eha
How to Separate the PR Pros from the Posers
Marketing

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Ivan Ristic
Twitter Pulls Plug On Allowing Users to Direct Message Anyone
Marketing

Twitter Pulls Plug On Allowing Users to Direct Message Anyone

Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.
Andrea Huspeni
In Defense of the Selfie
Marketing

In Defense of the Selfie

The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.
Ray Hennessey