Social Media

News and Articles About Social Media

Unleash Your Inner Guerrilla Marketer

Social media is the ultimate energy vs. money marketing tool--put it to work for your business.

Foursquare, Watch Your Back

Gowalla is erasing the line separating the real world from its virtual counterpart.

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.

Is Your Social Media Policy Clear?

Don't let employees' online activities put your company at risk.

Twitter: Thumbs Up or Thumbs Down?

Mark Frauenfelder (up!) and Seth Godin (down!) weigh in.

What the Pros Use

A flurry of social media management tools has arrived to help you consolidate and keep track of your social media updates. Four social media experts weigh in on what they use and why.

The Dos and Don'ts of Social Networking

Use these tips to maximize your time and get the most out of your online efforts.

Promoted Tweets: Is Your Business Ready?

Twitter's new ad model hinges on engaging its users. Make sure your content fits the bill.

Five Tips for Quick Social Media Success

Simple things you can do today that will show results almost immediately

Controlling Your Social Media Message Stealthily

Marchex helps small businesses track and elevate their social media profiles.

Be a Follower

Must-add tweeps to any business owner's Twitter feed

Do-It-Yourself Social Media

Not getting what you need from the mainstream sites? Build your own.

10 Twitter Feeds for Road Warriors

10 of the best Twitter feeds to follow for the latest in travel deals, news, advice and entertainment

5 Easy Steps to a Great Facebook Fan Page

Developing a fan base and keeping fans engaged can be a vital part of a small business's social media campaign.

Group, Fan Page or Both?

Make sure your Facebook strategy is the one that works best for your business.

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