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The Tools and Strategies You Need to Track Every Important Social Conversation
In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening.
Social Media Marketing
How Mobile Tech and Social Media Are Merging to Change the Shopping Experience
The near ubiquity of smartphones and the irresistible lure of social media are upending how retail is done, all over the world.
In the New Golden Age of Ecommerce, Social Collaboration is Key
Brands and retailers have improved their ability to reach consumers in their social habitat but wider ecommerce must find ways to integrate and offer similar experiences.
Social Media Marketing
Secrets of Succeeding at Visual Marketing on Instagram, Pinterest and YouTube
A study of the most successful brands at using photos and videos reveals small companies can do all the same things.
Social Media Metrics
3 Measures of Online Business That Aren't as Important as Entrepreneurs Think
There is a blizzard of metrics for measuring social-media marketing. Don't let the numbers discourage you or convince you somebody else is succeeding.
5 Ways Brands Are Using Tumblr to Stand Out
Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.
Don't Trust Your SEO Company Until You Can Verify Everything They Tell You
Outsourcing SEO is a smart move for time-strapped entrepreneurs, but only after setting up processes to keep a trained eye on their work.
Influencer Marketing on Instagram: Engagement and Measurement
How to cultivate meaningful, deliberate engagement with online influencers and ways to measure the reach and effectiveness of these influencers.
Small Business PR
Learn French or Spanish While You GChat
A new application for Google Chrome allows you to learn a new language in the in-between moments when you are instant messaging.
15 Inspiring Entrepreneurs Who Built Careers Around Their Passions and Social Media
For some, the advice to 'do what you love' seems possible only if you have a passion for things like finance or accounting or coding. That doesn't have to be true.
Facebook 'Instant Articles' Has Arrived
The social-networking site is working with a handful of publishers to post news directly into people's news feeds.
Why College Grads Don't Need to Strive for the 500+ Club
When you're just one of hundreds of connections on LinkedIn, it's nearly impossible to leave a lasting impression on someone.
How to Build a Social-Media Strategy That Works
To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.
Taking Aim at Google, Facebook Builds a Mobile Search Engine
Users will be able to search for links to share natively on Facebook as opposed to rummaging elsewhere on the web.
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