Social Media

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day
Social Media Marketing

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.
Brand Managers Ignore 80 Percent of Complaints on Twitter
Customer Feedback

Brand Managers Ignore 80 Percent of Complaints on Twitter

U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
Kevin Allen
5 YouTube Marketing Lessons From Unlikely Sources
YouTube

5 YouTube Marketing Lessons From Unlikely Sources

The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online.
Brian Honigman
7 Factors Brands Need to Consider Before Hiring an Influencer
Social Media Marketing

7 Factors Brands Need to Consider Before Hiring an Influencer

A great influencer for one brand could be a painful fit for another but a little bit of homework can avoid problems.
John Boitnott
Facebook Releases Moments, Another Standalone App
Facebook

Facebook Releases Moments, Another Standalone App

Moments aims to let people share pictures privately with their friends on Facebook.
Jason Fell
How to Improve Your Facebook Reach (Infographic)
Facebook

How to Improve Your Facebook Reach (Infographic)

If you become 'News Feed Friendly,' you'll start getting more traffic from Facebook and diversify your traffic sources.
Zach Bulygo
Dear Twitter, Change or Die
Pivots

Dear Twitter, Change or Die

As Twitter searches for a new full-time CEO, the company better make change and innovation a real priority. Here's a look at Twitter's big issues and some potential fixes.
Scott Levy
How We Doubled Our Instagram Followers in Less Than 8 Hours
Social Media

How We Doubled Our Instagram Followers in Less Than 8 Hours

The uptick was due to three easy steps that won't cost you much at all.
Adam Callinan
The Science of Brands on Instagram (Infographic)
Instagram

The Science of Brands on Instagram (Infographic)

No other social platform provides an experience as incredibly focused and engaging as Instagram.
Obey These 5 Facebook Commandments for Social Media Success
Facebook

Obey These 5 Facebook Commandments for Social Media Success

Using the social network personally doesn't qualify you as an expert.
Matthew Toren
Facebook Is Giving Out Free Bluetooth Beacons to Businesses
Facebook

Facebook Is Giving Out Free Bluetooth Beacons to Businesses

Local businesses that have tested Facebook's Place Tips have seen an uptick in traffic on the social networking site. Now, you can try the feature yourself.
Kate Taylor
We Tried All the Best Pinterest Marketing Tips. Here's What Worked.
Pinterest

We Tried All the Best Pinterest Marketing Tips. Here's What Worked.

What you need to know about improving your marketing efforts on the photo-sharing site.
Kevan Lee
5 Ways Brands Can Use Periscope and Meerkat
Social Media

5 Ways Brands Can Use Periscope and Meerkat

As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas.
When, How and Where to Promote Your Content on Social Media
Social Media

When, How and Where to Promote Your Content on Social Media

Promotion is just one part of the process, but it's a complex machine of its own.
Aaron Agius