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News and Articles About Social Media
Flying Solo? App Lets You Chat With Perfect Strangers on Flights
Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Should You Really Be Yourself on Social Media?
Strike a balance between what you want to say and what you should.
What's Missing From Your Facebook Ad Strategy
Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
Tanya Benedicto Klich
What Our Experts Want You to Stop Doing on Social Media
If everyone is posting it, maybe you shouldn't be.
Social Media Marketing
The Six-Second Video Is a Big Business for Brands
Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
John Patrick Pullen
Ello Is Starting to Look More Like a Business
The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
Social Media Marketing
Why Being Human on Social Media Is the Best Strategy You'll Ever Have
Tactics can be great. And tools can save you time. But ultimately sharing on networks is about building real relationships with real people not a company or its brand.
Queen Elizabeth Had Something to Do With a Tweet
She may not have penned it herself, but was probably somehow involved in the process.
Social Media Metrics
5 Things to Look for in Social-Media Analytics
Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
3 Tips for Boosting Your Content With Expert Interviews
Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
Facebook Launches Rooms, an Anonymous App Linking People With Common Interests
The new app is inspired by the internet's role as a 'third place' for strangers without traditional social bonds to meet and exchange ideas.
WATCH: Mark Zuckerberg Somehow Found the Time to Learn Mandarin
He conducted a 30-minute Q&A in Beijing Wednesday entirely in Mandarin, taking the time to crack a few jokes.
It's No Longer a Question Whether to Use Social Media for Customer Service
If someone had a bad experience, chances are they are going to talk about it. Here are five tips to craft a strategy to respond.
The 4 Qualities of Businesses That Should Advertise on Facebook
While every business can advertise on Facebook, not every business should. Find out what makes Facebook ads a good choice for your company.
Perry Marshall, Keith Krance, and Thomas Meloche
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