Social Media

News and Articles About Social Media

10 Unique Marketing Ideas to Test on Every Social-Media Channel
Social Media

10 Unique Marketing Ideas to Test on Every Social-Media Channel

One of the best ways to improve results on social media is to try new things.
Kevan Lee
How to Get the Skeptics to Jump on the Social-Media Bandwagon
Ask the Expert

How to Get the Skeptics to Jump on the Social-Media Bandwagon

For executives that aren't yet hip to social media, here are a few ways to convince them to join the community.
Tim Riesterer
Facebook Announces Another Small Business Meetup Roadshow
Facebook

Facebook Announces Another Small Business Meetup Roadshow

The social media mammoth is joining forces with MailChimp, Shopify, Visa and Zenefits in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Kim Lachance Shandrow
YouTube to Fund Premium Content and Signs a Film Deal
YouTube

YouTube to Fund Premium Content and Signs a Film Deal

The goal is for the video-sharing site to secure higher quality advertising.
The Business of YouTube (Infographic)
YouTube

The Business of YouTube (Infographic)

A look at the evolution of the video-sharing site as a marketing tool.
Kevin Allen
Facebook Just Made Communicating With Friends and Clients Even Easier
Facebook

Facebook Just Made Communicating With Friends and Clients Even Easier

Get ready for video calling over Messenger.
Jason Fell
The Do's and Don'ts for Taking the Perfect LinkedIn Profile Picture
Linkedin

The Do's and Don'ts for Taking the Perfect LinkedIn Profile Picture

How you choose to present yourself in that tiny square can reveal a lot to your professional contacts. Here's some advice from a LinkedIn career expert and a professional photographer.
Laura Entis
How the Publishing Industry Has Learned to Thrive With the Social Media Industry
Publishing

How the Publishing Industry Has Learned to Thrive With the Social Media Industry

Just a few years ago many observors speculated social media would displace publishing but the resilience of the industry shows content is king.
Joe Hyrkin
How to Measure the Effects of 'Influencer Relations'
Influencers

How to Measure the Effects of 'Influencer Relations'

Measuring something as seemingly unwieldy as the effects of bloggers and social media users talking about your brand can be daunting, but it's achievable.
The Modern Storefront: What Instagram Could Mean For Your Business
Social Media

The Modern Storefront: What Instagram Could Mean For Your Business

Instagram is the modern equivalent of window shopping. It offers a peek into the world of a brand.
Bob Glazer
This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter
Social Media

This Free Tool Can Determine Your Most Valuable Followers on Instagram and Twitter

SocialRank, which launched last January to help Twitter users better understand their audiences, has now added a comparable tool for Instagram.
Geoff Weiss
Listening Helped This YouTube Star Build a Multi-Million Dollar Brand
YouTube

Listening Helped This YouTube Star Build a Multi-Million Dollar Brand

Being open to change helped Blogilates build its biggest revenue stream more quickly.
Linda Lacina
5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Data Analysis

5 Ways to Use Data to Inform Your Social Media Marketing Strategy

These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
Brian Honigman
4 Do's and 4 Don'ts for Businesses Using Social Media
Social Media Marketing

4 Do's and 4 Don'ts for Businesses Using Social Media

If you want to guarantee a more effective strategy, follow these tactics and avoid ones that will do more harm.
Deborah Mitchell