Social Media

12 Proven Tactics for Rapidly Growing Your Presence on Social Media
Social Media

12 Proven Tactics for Rapidly Growing Your Presence on Social Media

Growing your following on social media requires being methodical, not magical.
John Rampton
Why This 25-Year-Old Marketing Star Left His Job at YouTube to Launch a Philanthropic YouTube Channel
LGBT

Why This 25-Year-Old Marketing Star Left His Job at YouTube to Launch a Philanthropic YouTube Channel

In tapping into a conversation about LGBT rights that was already humming across YouTube, Raymond Braun struck philanthropic -- and marketing -- gold.
Geoff Weiss
How to Make Both Spontaneity and Planned Posts Work on Social Media
Social Media

How to Make Both Spontaneity and Planned Posts Work on Social Media

Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
Brian Honigman
Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'
Online Video

Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Geoff Weiss
Why Smart Entrepreneurs Are Swiping 'Right' on Recruiting Apps
Apps

Why Smart Entrepreneurs Are Swiping 'Right' on Recruiting Apps

Looking for a great app to invent? Think: recruitment.
Sathvik Tantry
Forget a 'Dislike' Button. Facebook Is Testing Cute Emoji 'Reactions' Instead.
Facebook

Forget a 'Dislike' Button. Facebook Is Testing Cute Emoji 'Reactions' Instead.

'Like' doesn't always cut it. We need all the feels.
Kim Lachance Shandrow
How To Turn $5 into a New Customer on Facebook
Social Media Marketing

How To Turn $5 into a New Customer on Facebook

Think about the help you can get from M.O.M.
Kim Walsh-Phillips
5 Ways Startups Find the Ideal Social-Media Influencer
Influencers

5 Ways Startups Find the Ideal Social-Media Influencer

The direct route to brand success is winning the support an influencer your target market respects.
Brett Relander
Twitter Unveils Easy-to-Use 'Moments' Feature That Curates Trending Topics
Social Media

Twitter Unveils Easy-to-Use 'Moments' Feature That Curates Trending Topics

The new product arrives on the heels of Jack Dorsey's reappointment as CEO.
Geoff Weiss
Dominate Facebook With This $5 Marketing Strategy
Business Optimization

Dominate Facebook With This $5 Marketing Strategy

If you have ever been frustrated with your lack of organic reach on Facebook, just investing $5 wisely into selected posts can make a huge difference.
Jason Parks
Surprising No One, Taylor Swift Has the Most Followed Instagram Account
Instagram

Surprising No One, Taylor Swift Has the Most Followed Instagram Account

Kim Kardashian, Beyonce, Selena Gomez and Ariana Grande round out the top five.
5 Social-Media Rules Brand Managers Need to Break
Social Media

5 Social-Media Rules Brand Managers Need to Break

By learning the true value of social-media rules, you can better evaluate your strategic choice to ditch the status quo.
5 Tips on Creating a Killer Facebook Ad Campaign
Facebook Marketing

5 Tips on Creating a Killer Facebook Ad Campaign

While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience
Samuel Edwards