Social Media

News and Articles About Social Media

Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason
Controversies

Yelp Shares are Tanking and a Kickstarter Project Could Be the Reason

A new documentary apparently shows alleged abuses by the customer review service.
Snapchat for Small Business: Consider 3 Key Factors
Snapchat

Snapchat for Small Business: Consider 3 Key Factors

Consumers -- especially young ones with disposable incomes -- are making the move from Instagram. Here's what you should know about this rapidly expanding visual platform.
How Not Using Social Media Can Hurt Your Business
Social Media Marketing

How Not Using Social Media Can Hurt Your Business

It's hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes.
What to Consider When Trying to Market on Social Media
Social Media Marketing

What to Consider When Trying to Market on Social Media

You don't have to be on every social media platform, but you do need to be consistent about posting.
Brett Relander
To Stand Out at SXSW, Give Them Something to Tweet About
SXSW

To Stand Out at SXSW, Give Them Something to Tweet About

Custom freebies! Swords! Hands-on experiences stand out in telling companies innovation stories.
Laura Entis
6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)
Sales

6 Steps to Launching Your Social Sales Campaign on LinkedIn (Infographic)

Selling via social media cuts down on dreaded cold calls and drives up sales. Here's how to get started fast.
Kim Lachance Shandrow
How Wanting 'Likes' on Social Media Is Killing Our Capacity for Actual Joy (Infographic)
Social Media

How Wanting 'Likes' on Social Media Is Killing Our Capacity for Actual Joy (Infographic)

'I disciplined my son and he threw a tantrum that I thought was so funny that I disciplined him again just so I could video it,' wrote one participant in a new study about social media addiction.
Geoff Weiss
Craft a Legal, Effective Employee Social Media Policy With These 5 Steps
Social Media

Craft a Legal, Effective Employee Social Media Policy With These 5 Steps

To protect your company, create rules that let workers know what can and can't be said, as well as how to act appropriately online.
Michael Roy
Have Some Words of Wisdom? Share Your #GoodAdviceIn4Words.
Social Media

Have Some Words of Wisdom? Share Your #GoodAdviceIn4Words.

Sometimes the best advice is absurdly succinct.
Wendy Frink
The Guardian Backpedals, Says Whisper Doesn't Actually Spy on Users
Apps

The Guardian Backpedals, Says Whisper Doesn't Actually Spy on Users

The newspaper 'clarified' its coverage of Whisper and pulled an opinion piece that criticized the secret-sharing app's privacy policy.
Kate Taylor
8 Reasons Why Every Business Needs Custom Twitter Hashtags
Hashtags

8 Reasons Why Every Business Needs Custom Twitter Hashtags

Custom hashtags can be used for much more than the average tweet.
Christina Baldassarre
Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs
Writing

Social-Media Marketing Is Not the Silver Bullet for Busy Entrepreneurs

Relying solely on social media is a slow and increasingly expensive way to grow your business. Accelerate the process by getting your message in front of larger audiences.
Kimanzi Constable
Meerkat Was Just a Side Project. Here's How it Became a Viral Sensation.
Pivots

Meerkat Was Just a Side Project. Here's How it Became a Viral Sensation.

Meerkat, which enables users to stream live videos over Twitter, is one of the most buzzed-about apps on the market today.
Geoff Weiss
5 Pinterest Tips for Crazy-Good Results
Pinterest

5 Pinterest Tips for Crazy-Good Results

The image-sharing site can be one of the best, most up-to-date ways of generating buzz and enthusiasm for your business -- if used correctly.