Growing your following on social media requires being methodical, not magical.
In tapping into a conversation about LGBT rights that was already humming across YouTube, Raymond Braun struck philanthropic -- and marketing -- gold.
Social-media marketing is a tough discipline to master, because it makes two demands of marketers that seem to contradict each other.
Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.
Looking for a great app to invent? Think: recruitment.
'Like' doesn't always cut it. We need all the feels.
A little Doodle will do ya good.
The direct route to brand success is winning the support an influencer your target market respects.
The new product arrives on the heels of Jack Dorsey's reappointment as CEO.
If you have ever been frustrated with your lack of organic reach on Facebook, just investing $5 wisely into selected posts can make a huge difference.
Kim Kardashian, Beyonce, Selena Gomez and Ariana Grande round out the top five.
By learning the true value of social-media rules, you can better evaluate your strategic choice to ditch the status quo.
While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience
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