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News and Articles About Soda
Blast From the Past: Nostalgia Becomes a Marketing Strategy
'90s flashbacks target an influential buying group.
Former Apple CEO John Sculley: Steve Jobs Sold Experiences, Not Products
Apple's former chief executive explains how the company mastered the art of selling customers an experience.
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
New York's Top Court Refuses to Reinstate Ban on Large Sodas
New York City's ban on large sugary drinks, which was blocked by lower courts, has been declared illegal by the state's Supreme Court.
CNBC With AP
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Starbucks Expands Into Soft Drinks as SodaStream Rumors Bubble Up
The coffee giant is pushing into the handcrafted sodas market and could be looking to take a stake in one of the biggest names in the game.
15-Year-Old Entrepreneur Looks to Disrupt Sugary Drinks Market
Recent Shark Tank contestant infuses some 'sweet' innovation in his product that seeks to replace soda and sports beverages.
Starbucks Now Offers Fizz as a Customized Add-On in Some Shops
Pumpkin spice latte… with bubbles? Starbucks is now allowing customers in select stores to carbonate coffee and tea beverages.
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
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