News and Articles About Soda

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Personalization

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
Geoff Weiss
With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks
Soda

With Soda Sales Down Anyway, Coke and Pepsi Vow to Promote Healthier Drinks

At the Clinton Global Initiative, Coca-Cola, Pepsi and Dr Pepper pledged to cut beverage calories by one-fifth in the next decade.
Kate Taylor
New York's Top Court Refuses to Reinstate Ban on Large Sodas
Regulations

New York's Top Court Refuses to Reinstate Ban on Large Sodas

New York City's ban on large sugary drinks, which was blocked by lower courts, has been declared illegal by the state's Supreme Court.
What Coke Is Brewing by Increasing Its Stake in Keurig
Coca-Cola

What Coke Is Brewing by Increasing Its Stake in Keurig

Coca-Cola has upped its stake in the coffee maker company to 16 percent from 10 percent.
Kate Taylor
Starbucks Expands Into Soft Drinks as SodaStream Rumors Bubble Up
Starbucks

Starbucks Expands Into Soft Drinks as SodaStream Rumors Bubble Up

The coffee giant is pushing into the handcrafted sodas market and could be looking to take a stake in one of the biggest names in the game.
Kate Taylor
15-Year-Old Entrepreneur Looks to Disrupt Sugary Drinks Market
Young Entrepreneurs

15-Year-Old Entrepreneur Looks to Disrupt Sugary Drinks Market

Recent Shark Tank contestant infuses some 'sweet' innovation in his product that seeks to replace soda and sports beverages.
Adam Toren
Starbucks Now Offers Fizz as a Customized Add-On in Some Shops
Growth Strategies

Starbucks Now Offers Fizz as a Customized Add-On in Some Shops

Pumpkin spice latteā€¦ with bubbles? Starbucks is now allowing customers in select stores to carbonate coffee and tea beverages.
Kate Taylor
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
Marketing

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Margaret Littman