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News and Articles About Sponsored Content
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Save Native Ads From the Slippery Slope of Deception
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Moving Beyond the Banner Ad
The traditional online ad is being overshadowed by these four types of marketing.
Growth & Strategy
Starting a Business
Tools & Services
Reprints & Permissions
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