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News and Articles About Sponsored Content
For Native Advertising, The Best Is Yet to Come
After examining the trajectory and possibility of native solutions, it is clear that native will help marketers win big in the new year.
The Startup Marketer's Guide to Sponsored Online Content
Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
Marketers Must Ask These 7 Questions About Native Content
With news outlets welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren't misleading or blurring the lines between "real journalism" and straight advertising.
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Save Native Ads From the Slippery Slope of Deception
Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Moving Beyond the Banner Ad
The traditional online ad is being overshadowed by these four types of marketing.
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