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News and Articles About Starbucks

How Starbucks Went Digital-- And Why You Should, Too (Infographic)

How Starbucks Went Digital-- And Why You Should, Too (Infographic)

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As most execs feel their companies aren't going digital quickly enough, Starbucks provides a model for tech success.
October 14, 2013 in News and Trends
Starbucks CEO Launches Petition to End Government Shutdown

Starbucks CEO Launches Petition to End Government Shutdown

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Howard Schultz, the CEO of Starbucks, will give customers the opportunity to sign a petition calling for an end to the government shutdown.
October 11, 2013 in Leadership
Photos: The 5 Restaurants That Corporate Workers Expense the Most

The 5 Restaurants That Corporate Workers Expense the Most

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Fast-food chains such as Starbucks, McDonald's and Subway make up the highest percentage of meal expenses on corporate cards.
October 9, 2013 in Franchises
Starbucks' Free Coffee Promotion Isn't Actually About Ending the Government Shutdown

Starbucks' Free Coffee Promotion Isn't Actually About Ending the Government Shutdown

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Starbucks appears to be sending a message about cooperation to lawmakers in Washington, but it's really just getting more customers into its stores.
October 9, 2013 in Customer Loyalty and Retention
Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown

Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown

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Outspoken Starbucks CEO Howard Schultz is calling for business leaders to work to encourage compromise and end the government shutdown.
October 8, 2013 in Public Relations
Photos: From Starbucks to Domino's: 6 Tasty Companies With Awesome Mobile Apps

From Starbucks to Domino's: 6 Tasty Companies With Awesome Mobile Apps

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If you're a big brand looking to get bigger, having a cool mobile app is one way to get customers talking. Here are six chains that are doing it right.
October 3, 2013 in Franchises
Big Companies' Reactions to Health Reform

Big Companies' Reactions to Health Reform

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Obamacare sparks health-care changes at blue chip companies.
September 30, 2013 in Compensation and Benefits
Tell Us: Is Starbucks Wrong in Taking a Political Stand?

Tell Us: Is Starbucks Wrong in Taking a Political Stand?

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Starbucks CEO Howard Schultz's request that customers leave their guns at the door puts his company -- and by extension, his employees and franchisees -- behind this political issue.
September 18, 2013 in Franchises
Starbucks CEO Asks Customers Not to Bring Guns Into Stores

Starbucks CEO Asks Customers Not to Bring Guns Into Stores

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Starbucks CEO Howard Schultz wrote an open letter to customers saying the presence of weapons in its stores is 'unsettling and upsetting' to too many of its customers.
September 18, 2013 in Franchises
Photos: 10 Big Brand Logo Transformations

10 Big Brand Logo Transformations

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Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
August 29, 2013 in Branding
Google to Bring Faster Wi-Fi to Starbucks

Google to Bring Faster Wi-Fi to Starbucks

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For many business owners, wireless internet at coffee shops is a must. Google intends to speed it up in Starbucks stores.
July 31, 2013 in News and Trends
Starbucks CEO Howard Schultz Says He's Not Afraid of Dunkin' Donuts

Starbucks CEO Howard Schultz Says He's Not Afraid of Dunkin' Donuts

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The Starbucks chairman and CEO says he isn't losing any sleep over Dunkin' Donuts expansion into California.
July 29, 2013 in Franchises
Subway's Tweets Top List

Subway's Tweets Top List

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A recent survey finds that the sandwich franchise beats out McDonald's, Starbuck and others when it comes to social media. We asked why.
July 17, 2012 in Franchises
Filed Your Taxes? You Deserve a Cup of Coffee

Filed Your Taxes? You Deserve a Cup of Coffee

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Most companies link their promotions to days that people love to celebrate. Seattle's Best Coffee, among others, is tying its latest campaign to a day that most dread...Tax Day
April 11, 2012 in Franchises
Secrets of the 10 Most-Trusted Brands

Secrets of the 10 Most-Trusted Brands

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Dreaming of the day your business becomes a household name? Follow these examples.
March 20, 2012 in Branding
How to Create a Profitable Business Idea

How to Create a Profitable Business Idea

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To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.
February 16, 2012 in Evaluating Your Idea
Baristas, the Hooters of Coffee, Tries Reality TV

Baristas, the Hooters of Coffee, Tries Reality TV

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The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.
February 3, 2012 in Franchises
What to Do When You've Built It and No One Comes

What to Do When You've Built It and No One Comes

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When you have something to sell, being stuck in one place isn't always a winning idea. Fortunately, there is an alternative.
January 30, 2012 in Location
How the Serial Entrepreneur Behind Tazo Tea Brews Up Success

How the Serial Entrepreneur Behind Tazo Tea Brews Up Success

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Steven Smith built his career around tea, including selling a company to Starbucks for $9 million. Now this serial entrepreneur is succeeding on his own terms.
January 24, 2012 in Profiles
A Starbucks Initiative to Brew Up U.S. Jobs

A Starbucks Initiative to Brew Up U.S. Jobs

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An initiative by Starbucks and Opportunity Finance Network is pouring small-business funding into private lending institutions
January 24, 2012 in Financing
Starbucks Is Into Them. But What Exactly Are CDFIs?

Starbucks Is Into Them. But What Exactly Are CDFIs?

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A quick guide to Community Development Financial Institutions: How they work and whether they can help you get money to start your business.
January 24, 2012 in Financing
What You Can Learn About Innovation from Amazon, Starbucks and USPS

What You Can Learn About Innovation from Amazon, Starbucks and USPS

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How do the big companies stay on top? Take a look at some of the new customer-service ideas Amazon, USPS and Starbucks have in store.
January 11, 2012 in Innovation
Can Starbucks, GE and MillerCoors Save Small Business?

Can Starbucks, GE and MillerCoors Save Small Business?

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Big companies have recently announced plans to provide loans to small businesses.
October 6, 2011 in Bank Loans and Microloans
How to Build a Winning Brand

How to Build a Winning Brand

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Create your image, get known and give your customers what they want. Just leave the ego at home.
March 22, 2011 in Branding

A Starbucks Marketer's Essential Tweets

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Adam Brotman, Starbucks vice president of digital ventures.
December 21, 2010 in Online Marketing

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