Starting a Business

News and Articles About Starting a Business

6 Ways to Build Customer Loyalty

Effective ways to follow up that ensure your business is always in the customer's mind.

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.

Tips to Go Above and Beyond With Customer Service

Customer loyalty is hard to win and easy to lose. Here's how to make the extra effort required to stand out from the competition.

How to Make Sure Your Business Gets Paid

The elements of prompt and accurate invoices.

Seth Godin on the 3 Essential Skills Every Entrepreneur Should Cultivate

Changing your way of thinking can change your whole approach to your business. Here's how.

The 10 Magic Phrases of Customer Service

There are certain words that every customer wants to hear. Here's what to say to win loyal customers.

Train Your Brain to Overcome Fear

Three tips to help you get over your fears and take bigger risks.

How to Spread the Word Through Content Marketing

Five tips for getting your online content marketing message right.

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.

10 Questions to Ask Before Quitting Your Job to Start a Business

How do you know when the time is right to make the leap?

Get Out of Limbo: How to Go From Dream to Decision

Whether you're an aspiring entrepreneur who just can't take the leap or you're trapped in a tough business dilemma, consider these strategies to get unstuck.

What You Need to Know About Music Licensing for Your Business

Four need-to-know tips for businesses that play music.

How to Win a Business Negotiation

Almost every aspect of business involves a certain amount of negotiation -- here's how to come out on the winning side.

Quick Guide to Reduce Insurance Premiums and File Effective Claims

The ins and outs of keeping your insurance costs down.

How to Create a High Performance Office

From equipment to lighting to privacy, office design can have a tremendous effect on morale -- here's how to get it right.

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.

How to Write a Press Release That Gets Noticed

Everything you need to know about getting your information into the hands of the media.

Why the World Needs More Brilliant 'Stupid' Ideas

Next time someone says your business idea has more 'hair than brains,' consider the countless examples of fellow stupid-successful entrepreneurs.

4 Reasons Why Now Is the Perfect Time to Start Up

When it comes to launching a business, you can make countless excuses, but you have to have faith. Here's how to confidently take the plunge.

Can You Afford to Quit Your Day Job?

How to determine if you can afford to work on your startup full-time.

Seth Godin on Why You Can't Wait to Get Noticed

Success won't be handed to you and the traditional safety net has disappeared, so why not jump in?

The Pros and Cons of Launching Your Business From Home

You'll save money, but will clients find you unprofessional? What to consider when setting up your business from home.

'Impact Entrepreneurship' Places Importance on Social Consciousness

As a social-impact entrepreneur, you need more than a passion for doing good. Here's how some 'treps are putting their chops to work to run successful enterprises and make the world a better place.

How to Conduct an Interview Effectively

The basics of what you need to know about interviews from what questions to ask to how to judge non-verbal clues, and more.
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