Startup Basics

6 Reasons Why Startups Should Skip the Big-Bang Launch
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6 Reasons Why Startups Should Skip the Big-Bang Launch

Even superstars like Facebook and Google started slowly based on customer demand and resources available. So should you.
Martin Zwilling
5 Elements That Shape the Core of a Strong Startup
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5 Elements That Shape the Core of a Strong Startup

Vision, values, product and engineering, feedback loops and resilience need to be in shape in order for your business to survive.
Alex Iskold
It's Not Rocket Science: 4 Secrets Behind Good PR for Startups
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It's Not Rocket Science: 4 Secrets Behind Good PR for Startups

Demystifying public relations for early-stage companies
Rebecca Hasulak
There's No Excuse for Making Any of These 7 Fatal Startup Errors
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There's No Excuse for Making Any of These 7 Fatal Startup Errors

There are so many surprises that could kill your startup that it's a shame to fail making obvious mistakes.
Murray Newlands
The 10 Most Critical Factors That Dictate Startup Success
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The 10 Most Critical Factors That Dictate Startup Success

Does your business meet or exceed the demands these factors set? Then, chances are, you're already primed for success.
Jayson DeMers
5 Ways to Avoid That Jittery State of Panic and Uncertainty About Cash
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5 Ways to Avoid That Jittery State of Panic and Uncertainty About Cash

First, understand the difference between P&L projects and cash-flow analysis.
Colin Hewitt
4 Things Startups Have to Get Right to Survive
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4 Things Startups Have to Get Right to Survive

Billion-dollar businesses are built one customer at a time.
Tx Zhuo
10 Essentials for Launching a Business While Juggling Your Day Job
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10 Essentials for Launching a Business While Juggling Your Day Job

Starting a business is stressful in the best circumstances. Doing it without any income is far from the best circumstance.
John Rampton
How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months
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How Creative Market Attracted 70,000 Pre-Launch Users in 9 Months

Offering a $5 credit card and mapping out a post-launch plan helped this design content platform quickly shoot to success.
Eric Siu
How to Know When It's Time to Hire Your First Employee
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How to Know When It's Time to Hire Your First Employee

I know what you're thinking. You're thinking: What if I get it wrong?
Neil Patel
Bar Rescue's Jon Taffer: This Is the Key to Authenticity
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Bar Rescue's Jon Taffer: This Is the Key to Authenticity

Authenticity doesn't just come from the business, it comes from the people, too.
Jason Fell
7 Key Maxims of a Mindset Focused on Growth
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7 Key Maxims of a Mindset Focused on Growth

There is no room in business today for entrepreneurs who are worried about how smart they are, how they'll look or what a mistake will mean.
Martin Zwilling
Be a Team-First Manager and Watch Your Customer Service Soar
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Be a Team-First Manager and Watch Your Customer Service Soar

Team-centric organizations will inevitably become customer-centric as well.
Mark Peter Davis
8 Initiatives That Can Supercharge Your Startup
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8 Initiatives That Can Supercharge Your Startup

Great entrepreneurs make their own luck. The smart ones get some extra support early on critical decisions, and work a bit harder on issues that are common startup killers.
Martin Zwilling