Startup Basics

News and Articles About Startup Basics

Pitching for Success: What to Do Before, During and After an Investor Meeting
Investors

Pitching for Success: What to Do Before, During and After an Investor Meeting

To secure an investment, you need to capture the investor's heart, not just his mind.
Ron Yekutiel
Answer These 6 Questions Before Sinking Money Into Some Entrepreneur's Great Idea
Investing strategies

Answer These 6 Questions Before Sinking Money Into Some Entrepreneur's Great Idea

Investing in a startup requires believing in the founder. Due diligence is as much a gut check as a fact check.
John Boitnott
How a Startup Made It During Its First Two Years Without Relying on Investors
Finance

How a Startup Made It During Its First Two Years Without Relying on Investors

With a focus on the product and a few 'lucky' breaks, a mobile app developer dives into fundraising for the '99 percent.'
Dan Novaes
4 Reasons Your Business Plan Might Need to Be Trashed
Business Plans

4 Reasons Your Business Plan Might Need to Be Trashed

While preparation is always good, no amount of charts can protect you from the realities of a 21st-century business world in permanent beta.
David Slayden
Master These 4 Simple Pitching Concepts to Capture a Room's Attention
Pitching

Master These 4 Simple Pitching Concepts to Capture a Room's Attention

Delivering a great startup pitch is akin to performing an outstanding monologue. Follow these simple tips to give yours its highest impact.
Peter Gasca
Your Brand Depends on Your Great Business Name Being Protected
Naming a Business

Your Brand Depends on Your Great Business Name Being Protected

Here are six strategies to craft a name that grabs attention, but not for legal reasons.
Aaron Keller
Peter Thiel's Very Negative -- And Very Useful -- Advice for Entrepreneurs
Startup Basics

Peter Thiel's Very Negative -- And Very Useful -- Advice for Entrepreneurs

So you're a young dot-com wannabe launching your own venture. Here's what the successful entrepreneur and investor has to say.
Don't Be Afraid to Reinvent the Wheel
Inspiration

Don't Be Afraid to Reinvent the Wheel

It's easy to feel like everything is already set and there's no room for innovation. Don't believe it.
Jeffrey Fermin
7 Qualities the Army Instilled in Me That Helped Me Launch a Business
Veterans

7 Qualities the Army Instilled in Me That Helped Me Launch a Business

Veterans possess these skills that help them excel in entrepreneur or employee roles.
Tabatha Turman
The Quick and Dirty on Marketing, Advertising and Branding
Marketing

The Quick and Dirty on Marketing, Advertising and Branding

Misunderstanding the differences between these terms can create a situation as uncomfortable as wearing pajamas to a professional networking event.
Peter Gasca
The Formula for a Thriving Product Business
Starting a Business

The Formula for a Thriving Product Business

There are four factors successful entrepreneurs have in common. The man behind a recent Kickstarter campaign for a new set of games provides a great example.
Stephen Key
4 Best Practices to Avoid Startup Failure
Starting a Business

4 Best Practices to Avoid Startup Failure

It takes a strong will and an unrelenting purpose to find ways in which your venture can sustain success.
Jeff Boss
How to Create a Business Plan Investors Will Love
Business Plans

How to Create a Business Plan Investors Will Love

Here are some strategies you can use to create a strong business plan that will translate into funding.
The Staff of Entrepreneur Media, Inc.
4 Signs It's Time for Your Startup to Grow Up
Growth Strategies

4 Signs It's Time for Your Startup to Grow Up

Here are four clues your company is reaching a tipping point and must transition from entrepreneurial to professional management.
Robert Sher