Startup Basics

Mastering the Art of Pricing: What the Textbooks Don't Teach You
Setting prices

Mastering the Art of Pricing: What the Textbooks Don't Teach You

Lesson one: Forget about surveying your customers to price products for which they have no concept of price.
Bing Gordon
9 Startling Market Statistics You Need to Know
Marketing

9 Startling Market Statistics You Need to Know

The Internet is most fluid marketplace ever. Here's what you need to know to adapt.
Firas Kittaneh
For Your Partnership to Succeed, It Needs to Be Balanced
Partnerships

For Your Partnership to Succeed, It Needs to Be Balanced

Several core agreements need to take place before work can begin.
Adam Callinan
The No. 1 Reason You Should Hire a Family Member
Family

The No. 1 Reason You Should Hire a Family Member

Sure, plenty of things can go wrong, but just as many things can and will go right.
Stephen Key
8 Business Name Mistakes That Investors Hate to See
Business Name

8 Business Name Mistakes That Investors Hate to See

Names can imply strength, value, connection or friendliness, or they can set opposite tones.
Martin Zwilling
Shark Tank's Lori Greiner and Robert Herjavec on What Makes a Great Boss
Leadership

Shark Tank's Lori Greiner and Robert Herjavec on What Makes a Great Boss

The two 'nicest' Sharks say these specific leadership traits are shared by all exceptional bosses.
Kim Lachance Shandrow
How 3 Entrepreneurs Went from Welfare to Multi-Million Business in Five Years
Startup Basics

How 3 Entrepreneurs Went from Welfare to Multi-Million Business in Five Years

The CEO of Zaycon Fresh shares the entrepreneurial lessons he learned from taking his circumstances and turning them into a major business opportunity.
Carol Roth
4 Reasons You Should Never Hire a Family Member
Family

4 Reasons You Should Never Hire a Family Member

When you start a business and are in need of help, it's easy to run to the nearest emotionally charged people in your life to help out. Well, don't.
Adam Callinan
6 Reasons Smart Entrepreneurs Think Twice Before Seeking an IPO
IPO

6 Reasons Smart Entrepreneurs Think Twice Before Seeking an IPO

In reality, this option is a nightmare that can bump you out of the driver seat, dilute your equity and create a business entity you can't control.
Martin Zwilling
How to Find Your Next Big Business Idea
Business Ideas

How to Find Your Next Big Business Idea

If you dream of owning a business but aren't sure about what kind, here are some valuable ways you can find your next big business idea.
Lewis Howes
5 Definitive Laws First-Time Entrepreneurs Must Adopt
Starting a Business

5 Definitive Laws First-Time Entrepreneurs Must Adopt

Want to be a successful business owner? Replace these things you should stop doing with those you should start now.
Andrew Medal
A Startup Founder's Biggest Blunder?
Board of Directors

A Startup Founder's Biggest Blunder?

Many business people -- from founders to established executives to onlookers -- misunderstand the role of boards and corporate governance, particularly for young companies.
Lucy Marcus
From A to Z: 200 Essential Resources for Entrepreneurs Building a Business
Entrepreneurs

From A to Z: 200 Essential Resources for Entrepreneurs Building a Business

It is a very long journey from great idea to functioning business but, happily, there is help available every step of the way.
John Rampton
How to Survive Losing Your Star Employee or Partner
Leadership

How to Survive Losing Your Star Employee or Partner

There are ways to survive -- no matter how devastating a blow the departure might seem at the time.
Jayson DeMers