Startup Basics

News and Articles About Startup Basics

The Startup Turning Point: When You Need to Ask for Help

The stories of entrepreneurs who needed just one big breakthrough, and the four scenarios that got them there.

How an Idea Partner Can Help Launch a Million-Dollar Startup

For our series College Treps, Chris Norton discusses how an idea partner can help an entrepreneur separate million-dollar ideas from total duds.

On Starting Up From Three Veteran Entrepreneurs

You may think you know what tough is, but these three vets can tell you a few stories.

3 Steps for Assembling a Startup Dream Team

You may have a great idea, but your company's fate depends in large part on the strength of your team.

10 Reasons Not to Write a Business Plan

Writing a business plan isn't for everyone. Here are ten strategies you might be better off trying first.

Why Too Many Startups Run Out of Money Too Fast

Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.

Why Entrepreneurs Should Organize Into 'Reefs'

When joining a community of other entrepreneurs, look for businesses that share your long-term goals, even if they are in different industries.

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.

5 Essential Ingredients to Doing What You Love For a Living

Following your passion will only get you so far. You also need a good plan in place to turn your dream into a reality.

Richard Branson on The Art of Asking For Advice

When you're just starting out, asking the right questions to the right people can be your difference between failure and success.

Want to Turn Huge Startup Profits? Here's Why You Need to Be Patient.

If you've got a new product on the market, face the facts: It will probably take about 1,000 days before you see a profit.

Why Startups Launch in 'Stealth Mode' and Others Don't

The pros and cons of operating under stealth mode before launching a company.

When Starting Up, These 6 Things Can Wait

Part of becoming profitable quickly is knowing what matters now and what can be pushed back several weeks or months

5 Ways to Build Momentum For Your Business Idea

A good business idea needs a healthy dose of momentum to get it going. Here are five steps to help you get there.

5 Places Your Great Ideas Are Hiding And How to Set Them Free

Business ideas are buzzing all around you. It's just a matter of knowing where to look and how to uncover them. Here are five places to start.

Reddit Founder on Startup Success: Identify a Genuine Need and Fill It

Alexis Ohanian on the importance of creating a new tech product or service that solves a problem in people's lives.

Why You Should Ditch Your Billion-Dollar Business Ambitions

In starting up, founders often set their sights too high. Here's why you should start a $1,000 business instead.

Do You Have the Moxie to Be a Parallel Entrepreneur?

Forget serial entrepreneurship, founders who start up more than one company at a time are all the rage these days. See if you're cut out for the multi-business hustle.

How to Kick Fear in the Teeth

Many entrepreneurs have many fears, but you must overcome them to find success. College Trep Atin Mittra describes his top fear-stomping tactics.

A Smarter Approach to Non-Disclosure Agreements

While non-disclosure agreements can help protect you, be careful about how you use them.

If I Knew Then: Serial Entrepreneur Reveals Why Second Place Isn't Good Enough

For our series 'If I knew then,' co-founder of HotelTonight Sam Shank opens up about what he learned during his entrepreneurial journey and offers up advice to aspiring entrepreneurs.

3 Steps to Deciding if Entrepreneurship Is Right For You

Sometimes starting a business seems like the best antidote to having a boss and job you don't like. But there's more to it than that. Here are three key factors to consider.

Safeguarding Your Brand? Avoid Intellectual Property Landmines

Your idea isn't the only thing that needs protection. Your name, your logo, your images and your sounds--are the intellectual property that makes your business your own.

What's the Next Kale? How Business Owners Can Capitalize on Food Trends

Stemming from the nation's current obsession with kale are some important lessons for business owners about how to latch onto trends.

Incorporating? Avoid these 5 Mistakes

Deciding when to put an Inc. at the end of your company name can seem like a big step, but those three letters can offer some precious protections.

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