Startup Basics

A Simple Analogy for Determining Your Company's Vision
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A Simple Analogy for Determining Your Company's Vision

Entrepreneurs often complicate the idea of a company vision. Here's an easy way to look at the issue and set yours today.
Peter Gasca
Don't Believe Your Own Hype. Instead, Watch for These 7 Indicators of Traction.
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Don't Believe Your Own Hype. Instead, Watch for These 7 Indicators of Traction.

You should be looking for evidence of your business's success, rather than being stuck in your own head.
Martin Zwilling
8 Ways a Vision Statement Adds Value to Any Business
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8 Ways a Vision Statement Adds Value to Any Business

These guides serve the purpose of identifying a company's future optimal state. If you don't know what "right" looks like, then nothing is wrong.
Jeff Boss
How Serving Others Can Help Make You a Great Leader
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How Serving Others Can Help Make You a Great Leader

The best business leaders know how to serve the people who've helped them get to the top.
Jeffrey Hayzlett
4 Ways to Scale and Capture Your 'Unicorn' Horn
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4 Ways to Scale and Capture Your 'Unicorn' Horn

Survivability is thrivability. Here are the moves that will get you there.
Sharon Wienbar
10 Places to Find Ideal Candidates for Your Startup
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10 Places to Find Ideal Candidates for Your Startup

You never know when a casual conversation might lead to a significant introduction.
Jayson DeMers
Guide to Small Business Ideas
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Guide to Small Business Ideas

You want to start your own business. What business idea is right for you? Let's review three common ones.
Carolyn Sun
The Top 4 Wrong Reasons to Seek Investors
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The Top 4 Wrong Reasons to Seek Investors

There is plenty of evidence that too much money can undermine a startup more quickly than squeezing pennies.
Martin Zwilling
Getting Your Face Out There Might Be the Best Business Investment You Can Make
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Getting Your Face Out There Might Be the Best Business Investment You Can Make

Just look at what the high-profile approach did for Richard Branson of Virgin, Marc Zuckerberg of Facebook and Aaron Levie of Box.
Mitchell Harper
8 Reasons Young Entrepreneurs, or the Young at Heart, Lead the Way
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8 Reasons Young Entrepreneurs, or the Young at Heart, Lead the Way

Young people are more accustomed to facing a new world each day, so they don't worry about it, and usually actually relish the new adventure.
Martin Zwilling
5 Essentials for Succeeding in Any Business You Choose
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5 Essentials for Succeeding in Any Business You Choose

The endless decisions confronting entrepreneurs become manageable when you are clear on the results you're working for.
Timothy Sykes
6 Steps to Planning a Free Startup Event and Making a Splash
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6 Steps to Planning a Free Startup Event and Making a Splash

It's time to get real: Promote your company offline, using real-life, real-time events.
Mary Wang
Ready to Go Full Time With Your Side Gig? Consider These 8 Factors First.
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Ready to Go Full Time With Your Side Gig? Consider These 8 Factors First.

Being careful with the leap of faith can create a stable foundation for a successful startup.
David Simnick
No Pain, No Gain in Startups: Short-term Suffering Leads to Lasting Rewards
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No Pain, No Gain in Startups: Short-term Suffering Leads to Lasting Rewards

You'll be broke and overworked in the beginning of a new business venture, but there will be lots of light at the end of the tunnel.