Startup Basics: Page 5
Startups are Making These 3 Mistakes in Their Marketing Strategy. Here's How to Avoid Them.
If you have found a startup, you understand that marketing is challenging. Learn from these common PR mistakes and how to avoid them in 2023.
How Startups Can Succeed In the New Low-Valuation World
Money might not flow like it used to, but these tips can help you succeed as a startup in a low-valuation world.
5 Ways to Fund Your Startup as a Solopreneur
Funding your small business can be nerve-racking. Use these five steps to fund your startup without feeling overwhelmed.
Launching a Startup Company? Here's Why Having a Beginner's Mindset Is So Important
A fresh perspective can provide the crucial spark you need to power past obstacles and realize your entrepreneurial vision.
Sink or Swim: How Focusing on Your Team Will Help Your Startup Succeed
If you want your startup to last, create a people-first culture. Here's how to do it.
Most Startups Fail. These 5 Tips Will Help Make Sure Yours Doesn't.
A majority of startups don't make it long enough to sustain themselves on real profits. If you want to make sure your startup isn't one of them, take a look at these five practices I've observed from successful, thriving ventures.
Content Marketing Quick-Start Guide: 3 Things Your B2B Startup Should Publish First
Without the time or resources to burn on trial-and-error, these will help get your content program profitable in months, not years.
How to Turn Your Idea Into Success
Those with a clear understanding of what it takes to turn an idea into reality are the ones that walk away with the title.
How to Find Your Startup's Niche
If you're targeting a market with a lot of buzz, you're aiming wrong.
Building A Successful Minimum Viable Product: The How-To
If you feel that an MVP strategy is the right approach for your startup, here are six steps you can take to make the most of it.
How to Bring Authenticity to Your Startup's Marketing Strategy
People are tired of being pushed into something they don't want.
5 Myths That May Be Causing Your Startup to Stall
Common pitfalls and misconceptions entrepreneurs need to avoid when starting their business.
Why You Should Build a Startup When Everything Has Already Been Invented
Clients and colleagues regularly ask me about this topic.
Why Business Management for Startups is Essential for Growth
You'll need these skills to keep your business profitable and thriving for years to come.
Branding Is Indispensable. Are You Using It to Your Advantage?
Too often regarded as buzzword rather than bedrock, savvy and intentional branding is foundational to effective goal and market setting, PR efforts and ongoing success.