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The 4 Elements of the Most Persuasive Copy
You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Answer These 6 Questions Before Sinking Money Into Some Entrepreneur's Great Idea
Investing in a startup requires believing in the founder. Due diligence is as much a gut check as a fact check.
Master These 4 Simple Pitching Concepts to Capture a Room's Attention
Delivering a great startup pitch is akin to performing an outstanding monologue. Follow these simple tips to give yours its highest impact.
5 Secrets to Crafting the Perfect Startup Story
When it comes to crafting a startup story so many entrepreneurs think an elevator pitch and a great deck will do the trick. This couldn't be further from the truth.
The Supreme Sales Advantage of a Family Business Is the Family Story
Customers are not simply making cold calculations when they decide from whom they will buy. When they know the family, they trust the business.
How Storytelling Can Create Brand Value for Your Business
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
5 Ways to Have More Meaningful Exchanges
The right chat at the right time can lead to a fresh idea, a new friendship or a long-lasting business relationship.
8 Writing Rules for Entrepreneurs
Writing well is part habit, part knowledge and part giving a damn.
Boost SEO by Showcasing How Smart You Are
Our experts explain how positioning yourself as an expert can help maximize your site for search.
Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.
Every business has a story. Companies just need to figure out how to tell it in a compelling way.
3 Reliable Sources of Shareable Content No Matter How Boring Your Business Is
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.
You Can Live Blissfully Free of Jargon by Embracing Storytelling Sound Bites
The language professional peers understand is often confounding to the audience waiting to listen to your story.
Starting a Business
3 Unconventional Tips on Building a Startup
Startups are trying to buck the fail trend by increasingly turning to the business underground for their competitive advantage, learning how to "break the rules" and position themselves for success.
8 Steps to Launching a Successful Crowdfunding Campaign
Meticulous planning and plenty of hard work are the keys to crowdfunding the capital you need to launch.
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