Storytelling

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Data-Driven Marketing

Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact

Don't think you can write or tell a good story? Now is the time to learn.
Adam Toren
How I Landed My First Book Deal
Publishing

How I Landed My First Book Deal

If you're thinking of self-publishing your first book, this just might change your mind.
Steve Tobak
Your Online Content Should Deliver 'Cognitive Ecstasy'
Data-Driven Marketing

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
Catherine Clifford
5 Big Company Branding Strategies Any Business Can Utilize
Data-Driven Marketing

5 Big Company Branding Strategies Any Business Can Utilize

Brand building may seem relatively unimportant when you're still struggling, but don't dismiss it.
Aaron Agius
Ready To Launch

The 4 Elements of Better Branding Your Startup in 2015

In an already crowded marketplace, setting your startup apart will be crucial to its survival and success.
Brian Honigman
Culture, or Defining How Things Get Done, Is Passed Down Through Stories
Company Culture

Culture, or Defining How Things Get Done, Is Passed Down Through Stories

A company's culture isn't something that gets built after it "grows up." Leaders form their organizational culture from day one.
Doug and Polly White
7 Scientifically Proven Steps to Increase Your Influence
Influencers

7 Scientifically Proven Steps to Increase Your Influence

Would you like to become the most memorable person in the room? Who wouldn't? Read on to learn about some of the methods taught by behavioral investigator Vanessa Van Edwards.
Meiko Patton
Lessons From a Country Music Duo to Make Your Business 'Big & Rich'
Performance Ignited

Lessons From a Country Music Duo to Make Your Business 'Big & Rich'

Professional musicians give inspiring performances. Successful entrepreneurs do the same thing.
John Brubaker
How to Tell Your Small-Business Story
Data-Driven Marketing

How to Tell Your Small-Business Story

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
Daniel Newman
7 Tips for Storytelling That Dazzles Audiences
Data-Driven Marketing

7 Tips for Storytelling That Dazzles Audiences

Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
Thai Nguyen
Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button
Data-Driven Marketing

Through Storytelling, Entrepreneurs Can Get People to Hit the 'Buy' Button

Compelling web copy is important in creating a hook to persuade people to buy, but it is better to create an experience for people coming to your site that totally transcends the transaction.
Mel Carson
27 Formulas That Can Drive Clicks and Engagement on Social Media
Data-Driven Marketing

27 Formulas That Can Drive Clicks and Engagement on Social Media

Here's a hint: It has a lot to do with storytelling.
Kevan Lee
Why 2014 Was the Year of the Story
Editor's Note

Why 2014 Was the Year of the Story

Storytelling was the common thread in an otherwise mercurial year in business.
Amy Cosper
The 4 Elements of the Most Persuasive Copy
Data-Driven Marketing

The 4 Elements of the Most Persuasive Copy

You don't have to be gifted to write in way that compels people to buy, you just have to work at it.
Pratik Dholakiya