Storytelling

News and Articles About Storytelling

Marketing 101: The Art of Storytelling
Communication strategies

Marketing 101: The Art of Storytelling

The ability to tell a tale is a priceless skill, especially in your marketing. Here's how to create stories that give your business top-of-mind awareness.
Al Lautenslager
5 Tips to Stand Out When Selling on an Online Marketplace
Ecommerce

5 Tips to Stand Out When Selling on an Online Marketplace

Sharpen your game as customers are becoming more knowledgeable and higher-quality goods are being sold online.
David Kalt
Excite Audiences by Finding the Visual Angle of Your Brand
Online Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Jayson DeMers
Starting Up, With the Sharks or Without Them
Pitching investors

Starting Up, With the Sharks or Without Them

Surinder Singh, the founder of Jugglebox, a company that supplies plastic boxes for movers, pitched to the 'Shark Tank' producers at a recent casting call at Columbia Business School.
Laura Entis
The 5 Secret Ingredients Needed to Build a Great PR Team
Public Relations

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
Craig Cincotta
4 Secrets to Giving a Great Marketing Presentation
Startup Kit

4 Secrets to Giving a Great Marketing Presentation

These four presentation secrets will grab your audience's attention and keep your customers engaged.
6 Ways to Learn to Radiate Charisma If You Don't Have It at First
Leadership Qualities

6 Ways to Learn to Radiate Charisma If You Don't Have It at First

Here are the easy-to-implement suggestions of a formerly shy girl who's now a CEO coach.
Lou Solomon
How This Wildly Popular Web Series Made It Big
Video

How This Wildly Popular Web Series Made It Big

The creators of 'Submissions Only,' a comedy web series that airs on BroadwayWorld.com, have struck a sweet spot with audiences well beyond the theater world.
Nina Zipkin
8 Ways to Make Your Crowdfunding Campaign Pop
Crowdfunding

8 Ways to Make Your Crowdfunding Campaign Pop

It seems like everyone and their mother has a Kickstarter campaign. Here's how to get yours noticed.
Jodi Helmer
Make Your Brand Pop By Telling Your Story
Marketing

Make Your Brand Pop By Telling Your Story

Make the ultimate connection between fans and your brand with these 3 storytelling tips.
Matthew Toren
What a Theater Chain Can Teach You About Audience
Connected Entrepreneur

What a Theater Chain Can Teach You About Audience

The man behind the Alamo Drafthouse shares his tips for building a loyal following.
Jacob Hall
Boost Reader Engagement With 9 Easy Subheading Tricks
Content

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Brett Relander
5 Content Pieces You Can Create in 5 Minutes Or Less
Blog

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
Eric Siu
8 Writing Strategies for People Who Say They Can't Write
Writing

8 Writing Strategies for People Who Say They Can't Write

Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
Catherine Clifford