Super Bowl

Social Media Is the Super Bowl Ad Every Brand Can Afford
Super Bowl Ads

Social Media Is the Super Bowl Ad Every Brand Can Afford

A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.
Amir Zonozi
3 Ways Launching a Startup Is as Tough as Playing for the NFL
Starting a Business

3 Ways Launching a Startup Is as Tough as Playing for the NFL

You don't endure the same physical beating in business as in pro football but the demands to perform and the long odds of success are similar.
Hunter Hillenmeyer
Like Twitter, Facebook's Super Bowl Game Plan to Include Ads Sold in Real Time
Advertising

Like Twitter, Facebook's Super Bowl Game Plan to Include Ads Sold in Real Time

New technology developed by Facebook will enable marketers to deploy content regarding events as they unfold.
Geoff Weiss
Has GoDaddy Already Won the Super Bowl?
Marketing Strategies

Has GoDaddy Already Won the Super Bowl?

If the point of a Super Bowl ad is to get people talking, then the answer is a resounding yes.
Laura Entis
NFL Launches First Official YouTube Channel Days Before Super Bowl Kickoff
YouTube

NFL Launches First Official YouTube Channel Days Before Super Bowl Kickoff

After years of fiercely protecting its content, the NFL has reached a deal with YouTube to distribute game previews, highlights, recaps and more.
Geoff Weiss
10 Inspirational Quotes on Leadership From the NFL's Greatest Coaches
Leadership

10 Inspirational Quotes on Leadership From the NFL's Greatest Coaches

Like business leaders, these men understand the importance of grit, tenacity and poise in high-stakes situations.
Laura Entis
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
Advertising

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Nina Zipkin
Finding the Hidden Market That Your Business Is Missing Out On
Marketing Strategies

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
Jack Holt
You Have the P.O.W.E.R. to Start a Business While Working Your Day Job
Startup Success Stories

You Have the P.O.W.E.R. to Start a Business While Working Your Day Job

Professional football is a grinding job but Israel Idonije started his business while still playing in the NFL.
Israel Idonije
McDonald's Tries to Tell Haters That 'Lovin' Beats Hatin''
McDonalds

McDonald's Tries to Tell Haters That 'Lovin' Beats Hatin''

The fast-food chain, often criticized in social media, takes on its critics in a new ad campaign.
Kate Taylor
From American Express to eBay, Businesses Cheer Arizona's Vetoing of Anti-Gay Bill
Leadership

From American Express to eBay, Businesses Cheer Arizona's Vetoing of Anti-Gay Bill

Arizona Governor Jan Brewer vetoed a law that would have given business owners the right to refuse service to customers because of religious beliefs.
Catherine Clifford
Marketing Was the Real Winner at the Super Bowl
Marketing

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
Jim Joseph
Poll: What Was Your Favorite Super Bowl Commercial?
Marketing

Poll: What Was Your Favorite Super Bowl Commercial?

Did you love Budweiser's puppies, or were you more excited for the 'Full House' reunion? Vote and let us know!
Kate Taylor
Budweiser's Puppies Win the Super Bowl Commercial Game
Marketing

Budweiser's Puppies Win the Super Bowl Commercial Game

Budweiser's 'Puppy Love' commercial was voted the best of the Super Bowl by fans on Hulu AdZone.
Kate Taylor

The Super Bowl is the annual championship game held by the National Football League, the highest level of professional football in the United States. Because the Super Bowl is one of the most highly-viewed television events of the year, affiliated with massive food and beer consumption and highly anticipated musical performances and  commercials, the event provides many advertising and marketing opportunities for businesses. 

 

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