News and Articles About Super Bowl

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl
Marketing

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.
Jim Joseph
This New Technology Will Let You Make Purchases Directly From Your TV
Technology

This New Technology Will Let You Make Purchases Directly From Your TV

A service announced at CES this year allows you to buy items from advertisements using your television remote.
Emily Price
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?
Marketing

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
Andrea Huspeni
Intuit to Give One Small Business a Free Super Bowl Ad
Marketing

Intuit to Give One Small Business a Free Super Bowl Ad

Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Catherine Clifford
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage
Marketing

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

What you can learn about tweeting about trending topics from marketing giants.
Jason Fell
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
Marketing

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Margaret Littman
Super-Bowl Commercials Through a Marketer's Eyes
Marketing

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Karen Leland
HomeAway Co-founder on Risks and Rewards of Super Bowl Ads
Entrepreneurs

HomeAway Co-founder on Risks and Rewards of Super Bowl Ads

In this 'Trep Talk Extra, Brian Sharples shares lessons learned when his company gambled big on Super Bowl commercials.
Teri Evans
Is the End Near for Traditional Advertising?
Marketing

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
Mikal E. Belicove
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Marketing

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Susan Gunelius
The Kickoff: Three Startups Born from the NFL
Starting a Business

The Kickoff: Three Startups Born from the NFL

After the Super Bowl and the end of the season, some football stars learn business skills and start their own companies.
Jason Fell
Game On for Pizza Franchises
Franchises

Game On for Pizza Franchises

Forget football. Sales of America's favorite food will skyrocket on Super Bowl Sunday. That's good news for these pizza franchises.
Sarah Max
Why Watching the Super Bowl May Inspire You to Start a Business
Starting a Business

Why Watching the Super Bowl May Inspire You to Start a Business

An entrepreneurship organization is running an ad during the Super Bowl. Its goal: To get you to start up.
Diana Ransom
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz
Marketing

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.