Real-time marketing can boost your brand as long as your efforts are genuine, on-message and a natural extension of your existing communication strategies.
The power of prime time advertising is still going strong, but the rise of online media brings a new twist.
Ready To Launch
The process of bringing a product to market is grueling preparation for the demands of what follows.
The nature of this year's ads tells us something about a growing positivity at corporations.
The game will feature Perry's voice, likeness and personality, and is slated to launch before the end of the year.
Careful planning, thorough preparation and spirited execution are the pillars of success in every endeavor.
Small businesses can learn for free valuable take-home points from the companies that paid $4.5 million for airtime.
Twitter vs. Facebook vs. YouTube.
Cute animals, celebrities and car culture on display during this year's Super Bowl ads.
Every business owner may have dreams of buying a 30-second spot during the mega event. Meanwhile, try these less flashy maneuvers.
Weekly News Roundup
Catch the latest news on Uber and Lyft, and learn how Facebook is gearing up for Super Bowl Sunday.
The preparation and tactics that got the Seahawks and the Patriots to the Super Bowl apply to a winning email-marketing blitz.
Here's how Papa John's, Blimpie and other franchises are getting ready for one of their busiest days of the year.
A commercial during the big game this Sunday is far out of reach for most but a social media strategy will keep you in play, on your budget.
Super Bowl is the annual championship game held by the National Football League, the highest level of professional football in the United States. Because the Super Bowl is one of the most highly-viewed television events of the year, affiliated with massive food and beer consumption and highly anticipated musical performances and commercials, the event provides many advertising and marketing opportunities for businesses.
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