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News and Articles About Surfing

Remembering Hobie Alter, the Surfing Visionary Who Invented a Sport and a Culture
BY
Alter, who passed away on Saturday at age 80, was a self-taught engineer who invented the polyurethane foam surfboard.
March 31, 2014 in The 'Treps
How a Cafe Chain Rebranded With a Pro Surfer

How a Cafe Chain Rebranded With a Pro Surfer

BY
A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
March 20, 2012 in Branding
Video: 'Soul Surfer' Bethany Hamilton on Overcoming ChallengesPlay Video

'Soul Surfer' Bethany Hamilton on Overcoming Challenges (Video)

BY
Meet the teenage surfer who survived a shark attack, got back in the water three weeks later and went on to surf professionally. She talks with Bryan Elliott in 'Behind the Brand.'
October 7, 2011 in Lifestyle

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