News and Articles About Surfing

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.

'Soul Surfer' Bethany Hamilton on Overcoming Challenges

Meet the teenage surfer who survived a shark attack, got back in the water three weeks later and went on to surf professionally. She talks with Bryan Elliott in 'Behind the Brand.'

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