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Dont let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Small-business owners have a lot on their minds these days.
Openness, transparency and employee empowerment have become key to business success, a survey of global CEOs say. Social media can help you unlock it.
Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
A new report shows women are the major players in social media. Time to tweak your marketing?
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