S.W. Basics http://www.entrepreneur.com/topic/sw-basics The latest news, videos, and discussion topics on S.W. Basics en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Thu, 31 Oct 2013 15:00:00 GMT Why Your Business's Name Doesn't Matter as Much as You Think The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way. Thu, 31 Oct 2013 15:00:00 GMT http://www.entrepreneur.com/article/229708 http://www.entrepreneur.com/article/229708 Adina Grigore The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.