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News and Articles About Taco Bell
Taco Bell's Social Sauce: Less Sales, Mas Fun
A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
When Eating Out, Your Diet Goes Out the Window
While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.
Taco Bell Reveals Crappy-Looking Dollar Menu Over Snapchat
On Monday, Taco Bell launched its first ever dollar menu, with advertising that looked as cheap as the tacos.
Nostalgia-Hungry Millennials Convince Burger King to Bring Back Chicken Fries
Chicken Fries are making a triumphant return at Burger King, two years after being taken off the menu.
Pizza Slips and Breakfast Soars in Yum Brand's Latest Earnings
Sales at KFC and Taco Bell boosted Yum Brands to a solid second quarter, while Pizza Hut struggled to keep up.
Taco Bell's New Strategy in the Breakfast Wars: Protein Power
Taco Bell is launching a new low-calorie, high protein menu, and is testing Greek yogurt and other high-protein options as breakfast offerings.
The Weirdest Fast-Food Mashups in America
X plus Y equals fast-food mega sales? From Doritos Locos Tacos to the Pizza Cake, bizarre food concoctions are appearing on menus across the nation.
Survey: McDonald's Has the Worst Burger in America
In the battle of the chain restaurants, Consumer Reports found that customers were sick of many of fast food mega-chains' specialties.
El Pollo Loco Files to Go Public
The California-based Mexican grilled-chicken franchise, which attempted to go public in 2006, is eyeing a $100 million IPO.
Will Taco Bell's Latest Mashup Be a Hit?
Taco Bell is rolling out the Quesarito -- a quesadilla burrito combination -- nationwide on June 9.
Taco Bell and KFC's Parent Company Sees a Future in Vietnamese Sandwiches
Yum Brands is testing a new 'banh mi' concept in Dallas, attempting to capitalize on the growing fast-casual market.
Why Are Franchises Trying So Hard to Be Hip?
7-Eleven has mason jars, TGI Fridays has food trucks and Taco Bell has too many ironic products to name. Here's what's fueling the hipster takeover.
Fast-Food Breakfast Buzz Boosts Egg Whites' Prices
The growing breakfast market and competition for health-conscious customers combine to create an explosion in demand for egg whites.
TGI Fridays Gets Into the Food Truck Game
It's not unheard of for food trucks to move to brick-and-mortar locations. Chains becoming food trucks, however, is a more unique proposition.
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