Targeted Advertising

News and Articles About Targeted Advertising

The Science of Building Buyer Personas (Infographic)
Business Circle

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Eric Siu
Facebook Updates Its Privacy Policy, But Does That Mean Anything?
Privacy Policies

Facebook Updates Its Privacy Policy, But Does That Mean Anything?

Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.
Laura Entis
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Business Circle

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
Brett Relander
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Mobile Marketing

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Brett Relander
Find the Most Profitable Keywords for Your Google AdWords Campaign
Google AdWords

Find the Most Profitable Keywords for Your Google AdWords Campaign

By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
Perry Marshall, Mike Rhodes, and Bryan Todd
What AdWords Research Reveals About Ad Words That Resonate With Buyers
Copywriting

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.
Alexandra Tachalova
Why the Deal Between Publicis and Facebook Is a Very Big One
Facebook advertising

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Laura Entis
Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads
Gmail

Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads

The company said it will soon make similar changes for all Google Apps customers.
Laura Entis
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Online Advertising

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Richard Stokes
Moving Beyond the Banner Ad
Advertising

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Joacim Jeppesen
Facebook Gives Advertisers a Way to Target by Relationship Status
Marketing

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
Laura Entis
The Rise of 'Nudge' Advertising
Marketing

The Rise of 'Nudge' Advertising

With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
Laura Entis
Fast Facts on Apple's Recent Buying Spree
Technology

Fast Facts on Apple's Recent Buying Spree

Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.
Laura Entis