News and Articles About Targeted Advertising
Tracking where potential customers have been online makes for exquisitely targeted advertising.
While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.
Have you had a close encounter with the people buying your product?
LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
Ask a Geek
Find out what beacons are, how they work, what they cost and more.
A look at how to turn your website into an effective marketing tool for your business.
Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.
In the fast-moving world of online marketing, change is the only constant.
Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.