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News and Articles About Targeted Advertising
Check Out How TheFaceBook Pitched Advertisers Back When It Was Still a Tiny College Network
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
Find the Most Profitable Keywords for Your Google AdWords Campaign
By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
Perry Marshall, Mike Rhodes, and Bryan Todd
What AdWords Research Reveals About Ad Words That Resonate With Buyers
There is an art to writing effective ad copy but science will help you create more effectively.
Why the Deal Between Publicis and Facebook Is a Very Big One
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads
The company said it will soon make similar changes for all Google Apps customers.
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Moving Beyond the Banner Ad
The traditional online ad is being overshadowed by these four types of marketing.
Facebook Gives Advertisers a Way to Target by Relationship Status
Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
The Rise of 'Nudge' Advertising
With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
Fast Facts on Apple's Recent Buying Spree
Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.
How to Use Targeted Advertising on Facebook and AdWords
Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
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