Targeted Advertising

News and Articles About Targeted Advertising

The Secrets to Leveraging the Insatiable Consumer Appetite for Mobile Coupons

Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.

Find the Most Profitable Keywords for Your Google AdWords Campaign

By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.

Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads

The company said it will soon make similar changes for all Google Apps customers.

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.

The Rise of 'Nudge' Advertising

With companies using big data to push you toward their services, it's starting to feel very much like '1984.'

Fast Facts on Apple's Recent Buying Spree

Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.

How to Use Targeted Advertising on Facebook and AdWords

Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.

Connect with Entrepreneur

Most Shared Stories