Targeted Advertising

News and Articles About Targeted Advertising

Why the Deal Between Publicis and Facebook Is a Very Big One

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads

Google Changes Policy, Says It Won't Scan Student Gmail Accounts for Ads

The company said it will soon make similar changes for all Google Apps customers.
10 Quick Ways to Increase Your Ads' Clickthrough Rates

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Moving Beyond the Banner Ad

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Facebook Gives Advertisers a Way to Target by Relationship Status

Facebook Gives Advertisers a Way to Target by Relationship Status

Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
The Rise of 'Nudge' Advertising

The Rise of 'Nudge' Advertising

With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
Fast Facts on Apple's Recent Buying Spree

Fast Facts on Apple's Recent Buying Spree

Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.
How to Use Targeted Advertising on Facebook and AdWords

How to Use Targeted Advertising on Facebook and AdWords

Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.

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