Targeted Advertising

News and Articles About Targeted Advertising

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation
Snapchat

As Ad Business Struggles, Investors Question Snapchat's $16 Billion Valuation

The free mobile app is having trouble courting advertisers, and investors are nervous.
3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
Online Marketing

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising

Companies are looking to achieve the best results while still running lean and mean, and the industry awaits to see if one strategy will deliver a knockout punch.
Lindsey Groepper
Why Every Business Needs to at Least Consider Google Targeted Ads
Targeted Advertising

Why Every Business Needs to at Least Consider Google Targeted Ads

Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.
John Boitnott
3 Ways Customer Data Allows for Pinpoint Marketing
Online Marketing

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.
James Green
Why Google's New Beacon Platform Is a Threat to Apple's iBeacon
Beacons

Why Google's New Beacon Platform Is a Threat to Apple's iBeacon

While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.
Laura Entis
9 Ways to Meet and Understand Your Audience
Target Markets

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?
Carolina Rogoll
9 Ways to Advertise on LinkedIn
Linkedin

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.
Ted Prodromou
How to Maximize Your LinkedIn Profile to Find Potential Customers
Online Marketing

How to Maximize Your LinkedIn Profile to Find Potential Customers

If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.
Mitch Meyerson
Everything Business Owners Need to Know About Beacons
Ask a Geek

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.
Mikal E. Belicove
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
Online Marketing

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
Dan S. Kennedy
How to Use LinkedIn Analytics to Boost Your Marketing Efforts
Linkedin

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.
Ted Prodromou
What Digital Ad Agencies Need to Navigate the Future
Digital Marketing

What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.
Rohan Ayyar
How to Get to the Top of LinkedIn's Search Results
Linkedin

How to Get to the Top of LinkedIn's Search Results

Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.
Ted Prodromou
The 4 Digital Advertising Trends That Are Reshaping Advertising
Digital Marketing

The 4 Digital Advertising Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.
Ted Dhanik