News and Articles About Targeted Advertising
Coupons have been popular for generations but mobile devices have taken this venerable marketing tactic into an entirely new realm.
By studying the keywords that browsers, shoppers and buyers type into the search bar, you can find the keywords that work best for your target audience.
There is an art to writing effective ad copy but science will help you create more effectively.
Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
The company said it will soon make similar changes for all Google Apps customers.
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
The traditional online ad is being overshadowed by these four types of marketing.
Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.
Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
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