Targeted Advertising: Page 3

Marketing

Why Every Business Needs to at Least Consider Google Targeted Ads

Google is ubiquitous and its ad targeting is uncannily accurate but many smaller businesses have to weigh carefully if that is the right place to invest their ad budget.

Marketing

3 Ways Customer Data Allows for Pinpoint Marketing

Tracking where potential customers have been online makes for exquisitely targeted advertising.

Science & Technology

Why Google's New Beacon Platform Is a Threat to Apple's iBeacon

While Apple's Bluetooth technology only works with iPhones, Google's Eddystone works with iOS and Android operating systems.

Marketing

9 Ways to Meet and Understand Your Audience

Have you had a close encounter with the people buying your product?

Social Media

9 Ways to Advertise on LinkedIn

LinkedIn provides an affordable way to get your message out to a targeted audience using 9 easy-to-employ options.

Marketing

How to Maximize Your LinkedIn Profile to Find Potential Customers

If you only think of LinkedIn as a platform people use to find jobs or connect with their network, think again.

Marketing

Everything Business Owners Need to Know About Beacons

Find out what beacons are, how they work, what they cost and more.

Marketing

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.

Social Media

How to Use LinkedIn Analytics to Boost Your Marketing Efforts

Find out if you're wasting your time on LinkedIn by measuring how effective your status updates and posts are with your audience.

Marketing

What Digital Ad Agencies Need to Navigate the Future

In the fast-moving world of online marketing, change is the only constant.

Social Media

How to Get to the Top of LinkedIn's Search Results

Let this LinkedIn expert show you the one thing you can do to dramatically improve your ranking on LinkedIn search.

Marketing

The 4 Digital Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.

Business News

Use Facebook Custom Audiences to Increase Your Sales

The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.

Marketing

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.

Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.