Thought Leaders

News and Articles About Thought Leaders

Create a New Market Category by Courting Analysts Your Customers Respect

Persuading the people who have credibility with your potential customers is a key step to cornering your new market.

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.

Planning a MOOC? Keep This in Mind

Thinking of teaching your own massive open online course? Our expert shares lessons drawn from first-hand experience.

My First MOOC: The Planning Behind a Massive Open Online Course

A business professor reveals the countless hours required to stage an online course for thousands of students from around the globe. Trust us, it's not for the faint of heart.

The Magical Number That Will Amplify Your Next Presentation

Many of the most persuasive TED Talks are packed with trios. You should follow the speakers' lead.

5 Ways Data Can Help You Stay Ahead of the Game

Knowing how to leverage data can help a company better gain new users, tap into existing users and increase revenue.

An Oft Unspoken Key to Success: Put Aside Your Ego and Be Vulnerable

Adam Braun, the founder of Pencils of Promise, talks about how he had to confront his biggest fear in order to grow his operation in his new book, ‘The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change.’

The Secret Entrepreneurial Lessons of a Liberal Arts Education

It turns out, the basic college degree is worth more than it seems.

Why TED Talks Are Impossible to Resist

If your presentations have 'emotionally-charged events,' your message will stick with your audience.

Turning the 'Challenges' of Being a Woman in Tech Into Opportunities

Contrary to what is often portrayed in the media, being a woman entrepreneur in the tech community has its perks. Here are a few lessons I have learned about how to capitalize on being a female entrepreneur.

Do as Successful Thought Leaders Do

Looking to lead your industry this year? Take a page from the book of the most influential thinkers to expand your thinking and engage others.

When to Say No to Venture Capital

Instead of seeking financing, Ryan Smith spent four years bootstrapping to get his company off the ground. Here's why.

How the 'Seinfeld Strategy' Can Help You Stop Procrastinating

We look at one of the great comedian's secrets behind his remarkable productivity and consistency.

What Makes Great Entrepreneurs Tick

Comparing traits of successful people is an exercise in futility. But understanding habits is quite useful.

Is Codependency Hurting the Way You Lead Your Company?

For the sake of moral or team-building, we often let problems slide. But that attitude only causes more issues down the line.

Why Leaders Are Great Storytellers

Tap into the enduring power of storytelling to get your message across.

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.

6 Characteristics Great Thought Leaders Share

Looking to lead your industry? Find out if you have what it takes.

Leave It to the Dogs to Build an International Brand

The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.

Baby's Next Doctor Visit -- Through Instant Message?

Entrepreneur McKay Thomas started in pool tables, moved on to baby goods and is now focused on a healthcare app that gives moms a direct line to doctors. He talks about what inspired the new venture and why he thinks most face-to-face doctor visits are overrated.

What Brands Can Learn About Storytelling

Shane Snow used his journalism background to found an online platform connecting writers and corporate clients. In the process, he's learned how good, old fashioned storytelling can boost branding.

It's Time to Embrace Your Brand

As we enter a new year, here are four things to consider about how your company is perceived both internally and externally.

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