Trademarks: Page 2

Thought Leaders

How To Proactively Protect Your Intellectual Property Online

From a business perspective, intellectual property doesn't seem like such a massive thing to consider. Ideas have value, and protecting that value is typically done by registering the right to use the idea for profit. We can quickly see how profitable ideas can be, with some intellectual property rights cases setting for multiple millions in damages.

Growing a Business

Everything You've Ever Wanted to Know About Trademarks

There's a ton of value in registering one for your business.

Branding

How to Test and Choose the Best Name for Your Business

You want to trust your gut – but this test can help confirm that the name you like is right for your business.

Thought Leaders

Could This Watch Company's Legal Battle Change Trademark Law Forever?

Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.

Business News

Free On-Demand Webinar: How to Set the Legal Framework for Your Startup

Join Jim Gatto, partner at Sheppard Mullin, as he discusses trademarking products, protecting intellectual property and more.

Entrepreneurs

A Basic Guide To Intellectual Property For Every Entrepreneur

These properties are protected by law which keeps other companies and persons from infringing on them

Social Media

Should You Call Out Your Copycat on Social Media?

It's a splashy way to defend your company, but can it actually help protect it?

News and Trends

How Counterfeit Products Affect Brands and Consumers

Trademarks Act 1999, Copyright Act 1957, IT Act 2000 and Designs Act 2000 among others to help with infringement of copyright and trademarks

Marketing

4 Tips for Launching a Successful Rebrand

A break with the past can be just what the doctor ordered.

Marketing

Volatility is the Trademark on the D-Day!

From the angle of Investors, they generally try to find deeply discounted price when marketing declines and figure out strong breakouts in strong fundamental companies

Starting a Business

How New, Small Business Owners Can (and Should) Be Protecting Their Brand

Your new business is your baby, after all. Don't you want to protect your baby?

Growth Strategies

Nepal – A Potential Bridge for Trade Between India & China

The landlocked nation can become the enabler for the world's two fastest-growing economies

Branding

Remember Slice Soda? It's Back -- But Very Different.

Why these entrepreneurs bet on nostalgia for the old soda brand.

Business News

McDonald's Lost a 'David Versus Goliath' Trademark Battle Over Big Macs to a Small Irish Rival Called Supermac's

The conflict began when McDonald's asked European Union (EU) officials to prevent Supermac's opening outside of Ireland.

Business News

Procter & Gamble Wants to Trademark WTF and LOL

The company isn't the first to try and own something that is publicly and widely used.