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News and Articles About Trademarks
Find Your Brand's Proof Points
Identify the very unique attributes of a product or service that make it special. Then solidify the positioning.
Gone in a Flash: Twitpic to Shut Down Following Dispute With Twitter
The image sharing site is closing down after Twitter requested it drop its trademark application.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
Your Ideas Have No Value
Get over holding onto your ideas and get out there and do something with them.
A Rant, and Some Suggestions What to Do, About Patent Trolls
An entrepreneur devoted to innovation and protection of intellectual property lets loose about patent trolls and the patent system that enables them.
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought
Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.
7 Reasons Why Trademarks Are Important to Your Business
Trademarks are inexpensive to obtain and grow in value as your business grows. It is never too early to trademark your brand
Why Protecting Intellectual Property Is Crucial to Business Success on 5 Counts
An ounce of prevention can be really worth the investment.
Ikea Wants to Shut Down a Popular Blog, But Is it the Right Move?
The clash between the furniture store and the blog IKEAhackers.net underlines the difficulties of brands keeping control of their image in the Internet age.
Will My Star-Wars Themed Product Idea Get Me Sued?
Our expert discusses nuances of copyright and trademark law.
How to Triage Your Intellectual Property Needs
While this protection can rack up a bill, businesses will gain certain competitive advantages in the process.
Name That Company to Dazzling Success
Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
3 Ways to Save When Registering Your Trademark
While trademark registration can be expensive for many entrepreneurs and small business owners, there are options for tamping down costs.
Whose Trademark Is It Anyway?
Our expert speaks to the nuances of trademark law.
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