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News and Articles About Trends
Leading, and Surviving, a Company Rebranding Effort
Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Flush With Cash, Tech Employees Are Investing in Nightlife
While many young techies are spending their money on nightlife, others are taking it a step further, by buying their own stake in restaurants and bars.
The Video Revolution Will Not Be Televised
Viewing habits and advertising trends are poised for a dramatic and sweeping change.
Controlling the Uncontrollable
When getting a startup off the ground, entrepreneurs have to rely on others. Here is how to overcome the challenges of depending on external partners.
We Have Lost Sight of the Real Meaning of Innovation
Various definitions of the word needlessly complicates what should be a simple mandate and increases pressure in the workplace.
Forget Specialty Blends -- Half the World Prefers Instant Coffee
Outside of the U.S., the global instant coffee market is huge and growing fast.
5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now
We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now
Crumbs Could Get Reprieve Thanks to Investor Group
The recently shuttered cupcake chain could stay open with financing help from an investor group.
Cupcake Chain Crumbs Closes All Stores
A week after being delisted from Nasdaq, Crumbs has abruptly closed all 65 locations nationwide.
News and trends
6 Super-Hot Food Trends You Need to Know About
Barbecue, snack mashups and the next Sriracha – here's what Technomic predicts restaurants will be serving up in the second half of 2014.
If You Fry It, They Will Come. Cronuts and the Business Case for Imitation.
This hybrid dessert trend created opportunity across the country. We explain what the Cronut's success can teach you.
Mary Meeker: Tablet Shipments Are Growing Faster Than PCs Ever Did
The venture capitalist and legendary Wall Street analyst released her 2014 internet trends report today at the Code Conference.
This Is the Biggest SEO Trend for 2014
Rand Fishkin, founder of online marketing firm Moz, knows a thing or two about SEO. Here, he explains the most important trend to be aware of this year.
You Won't Guess Which Pizza Toppings Could Boost Sales the Most
Hello, lobster and prosciutto. A new report finds that bold flavor mashups can help pizzerias boost sales.
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