TV Advertising The latest news, videos, and discussion topics on TV Advertising en-us Copyright 2014 Inc., All rights reserved. (webmaster) 5 Business Mon, 14 Jul 2014 10:30:00 GMT Old School Marketing Platforms That Still Resonate in Our Digital World In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards. Mon, 14 Jul 2014 10:30:00 GMT Rohan Ayyar Advertising Will Soon Reach a Digital Tipping Point Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in. Tue, 18 Feb 2014 20:00:00 GMT Steve Gahler Marketing Was the Real Winner at the Super Bowl Small businesses should follow the proven techniques of the big brands. Fri, 07 Feb 2014 12:30:00 GMT Jim Joseph What You Could Learn From Budweiser's Heart-Melting Ad The beer company has been on a roll. Here's how you can apply its success to your marketing. Fri, 31 Jan 2014 21:18:00 GMT Marc Wayshak This New Technology Will Let You Make Purchases Directly From Your TV A service announced at CES this year allows you to buy items from advertisements using your television remote. Tue, 07 Jan 2014 14:30:00 GMT Emily Price Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars? The internet media company is investing in journalists even as its core ad revenues continue to erode. Mon, 25 Nov 2013 21:50:00 GMT Brian Patrick Eha Want to Make Viral Videos? Look to Twitter TV Ratings. Twitter TV Ratings offer all-new analytics surrounding exactly how much we love 'Breaking Bad' and other shows. Fri, 11 Oct 2013 12:00:00 GMT Adam Toren Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content. Thu, 29 Aug 2013 15:55:00 GMT Catherine Clifford Why the 'Second Screen' Industry Is Set to Explode Mobile is changing the entire TV experience and businesses should be poised to take advantage. Sat, 09 Feb 2013 09:00:00 GMT An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch' Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick. Fri, 04 May 2012 04:02:00 GMT Carol Tice How to Pitch Direct Response TV Buyers The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work. Fri, 07 May 2010 00:00:00 GMT Barry Farber