TV Advertising: Page 2
4 Tips for Making Millions Quickly Marketing Through Infomercials
Though often lampooned, these long-form commercials are the original viral-marketing success story.
Old School Marketing Platforms That Still Resonate in Our Digital World
In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
Advertising Will Soon Reach a Digital Tipping Point
Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Marketing Was the Real Winner at the Super Bowl
Small businesses should follow the proven techniques of the big brands.
What You Could Learn From Budweiser's Heart-Melting Ad
The beer company has been on a roll. Here's how you can apply its success to your marketing.
This New Technology Will Let You Make Purchases Directly From Your TV
A service announced at CES this year allows you to buy items from advertisements using your television remote.
Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?
The internet media company is investing in journalists even as its core ad revenues continue to erode.
Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr
In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.
Why the 'Second Screen' Industry Is Set to Explode
Mobile is changing the entire TV experience and businesses should be poised to take advantage.
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
How to Pitch Direct Response TV Buyers
The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.
Beam Me Up
Companies that can help you get your product onto direct-response TV stations and into retail stores