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News and Articles About Twitter marketing

These Are the Most Engaging Brands on Twitter (Infographic)
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The brands with the most followers aren't necessarily the ones with the most engaged followers.
March 30, 2014 in Social Media
5 Ways Social-Media Marketers Get Their Message Heard

5 Ways Social-Media Marketers Get Their Message Heard

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While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
March 21, 2014 in Marketing
The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

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While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
March 13, 2014 in Social Media
7 Steps to Launching a Successful Twitter Chat

7 Steps to Launching a Successful Twitter Chat

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Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
March 13, 2014 in Social Media
Want Customers to Open Your Emails? Read This.

Want Customers to Open Your Emails? Read This.

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Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
February 28, 2014 in Marketing
POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?

POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?

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To the surprise of many, some people find Twitter difficult to understand. Are hashtags really that confusing?
February 7, 2014 in Social Media
Study: Brands Simply Aren't Replying on Twitter

Study: Brands Simply Aren't Replying on Twitter

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If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
January 26, 2014 in Social Media
Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

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Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
January 19, 2014 in Online Marketing
New Study Details Who Is Using Social Media and When

New Study Details Who Is Using Social Media and When

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These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
January 6, 2014 in News and Trends
5 Steps to Supercharging Engagement on Twitter

5 Steps to Supercharging Engagement on Twitter

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Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
December 5, 2013 in Social Media
Fake Twitter Followers: How Many Do You Have?

Fake Twitter Followers: How Many Do You Have?

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There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
December 2, 2013 in Social Media

Expand Your YouTube Following Through Twitter and Facebook

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Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
November 21, 2013 in Social Media
Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

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Increasingly, brands are marketing themselves via short-form social media.
November 19, 2013 in Social Media
Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

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Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
November 14, 2013 in Public Relations
Twitter Creates Custom Timelines

Twitter Creates Custom Timelines

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New feature allows users and brands to create specific timelines around topics of their choosing.
November 12, 2013 in Social Media
Questions You Need to Consider Before Retweeting Anything on Twitter

Questions You Need to Consider Before Retweeting Anything on Twitter

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How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
October 30, 2013 in Social Media
What Twitter's New Scheduled Tweets Mean for Marketing Your Business

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

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Here are four effective tips for using the social network's new feature to your startup's advantage.
October 25, 2013 in Social Media
3 Big Milestones in the Development of Twitter 'Language'

3 Big Milestones in the Development of Twitter 'Language'

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The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
October 20, 2013 in Social Media
Twitter Rolls Out New Features for Brands

Twitter Rolls Out New Features for Brands

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Businesses can now schedule promoted tweets and receive direct messages from followers they haven't necessarily followed back.
October 15, 2013 in Social Media
Twitter Will Become Remote Control for Comcast Pay-TV Users

Twitter Will Become Remote Control for Comcast Pay-TV Users

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A new Twitter feature, set to launch in November, may be a game changer for internet TV and online advertising.
October 9, 2013 in Social Media
A Must-Read Guide to Twitter Slang, Lingo, Abbreviations and Acronyms

A Must-Read Guide to Twitter Slang, Lingo, Abbreviations and Acronyms

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If you've been feeling lost while navigating the sometimes strange world of Twitter, this information should help.
September 20, 2013 in Social Media
Want to Spread Your Message? An Angry Tweet May Be the Answer

Want to Spread Your Message? An Angry Tweet May Be the Answer

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Computer scientists have found that angry messages spread faster on social media than messages of sadness, disgust, even joy.
September 17, 2013 in Social Media
New Rule of Social Media: 3 Tweets Gets the Message Out

New Rule of Social Media: 3 Tweets Gets the Message Out

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When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
September 17, 2013 in Marketing
Twitter Just Made Connecting With Influencers a Little More Difficult

Twitter Just Made Connecting With Influencers a Little More Difficult

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For verified users, a new feature filters spam mentions and can show only mentions from others who are also verified.
September 13, 2013 in Social Media
Easy Tips for Writing Better Tweets (Infographic)

Easy Tips for Writing Better Tweets (Infographic)

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Your tweets may already grab attention, but as they say, there's always room for improvement. Test out a few of these tips.
September 10, 2013 in Social Media

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