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Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
5 Ways to Tune Your Twitter Strategy Based on Audience Behavior
Establishing and maintaining the right balance in terms of content, tone and messaging is essential for building and maintaining an engaged audience.
How Marketers Should Approach the New Twitter
Brands and businesses need to be ready to roll with new changes as soon as Twitter's development team rolls them out.
Lisa Hoover McGreevy
Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
With the snow storm come and gone, here's how some big brands capitalized on the weather.
8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
How to avoid being "that guy" on social media.
Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)
Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Get More Followers and Increase Engagement With These 7 Twitter Tips
Some of these may seem counterintuitive to your idea of Twitter greatness, but they are for real.
Twitter Is Selling Ad Space in Your Following List
Don't worry, you didn't accidentally follow MasterCard. They just paid Twitter to be featured on your Following list.
A Quick Guide to Mastering Twitter for Business
Critical tips to help you maximize your 140-character interactions.
Social Media Marketing
4 Free Must-Use Analytics Tools for Social-Media Marketers
Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
The 5 Worst Twitter Marketing Fails of 2014
#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Kim Lachance Shandrow
5 Tips to Get Active on Twitter and Reach Your Brand's Audience
Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
3 Data-Backed Twitter Strategies for More Followers, Better Tweets and Maximum Engagement
I love Twitter? Do you? Here's how to do it better.
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Business Lesson from the Success of the 'Fast and Furious' Franchise
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