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News and Articles About Twitter marketing

Building Your Brand on Twitter

Building Your Brand on Twitter

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Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
March 8, 2013 in Social Media
What You Can Learn From Justin Bieber About Marketing on Twitter

What You Can Learn From Justin Bieber About Marketing on Twitter

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Three lessons from the teen pop sensation's Twitter strategy.
March 4, 2013 in Social Media
Using Twitter's Promoted Services

Using Twitter's Promoted Services

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Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
March 1, 2013 in Social Media
The ABCs of Twitter, Part II

The ABCs of Twitter, Part II

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The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.
February 20, 2013 in Social Media
3 Ways to Make Your Brand Memorable on Social Media

3 Ways to Make Your Brand Memorable on Social Media

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Advice from business leaders who have mastered the art of social media marketing.
February 19, 2013 in Online Marketing
The ABCs of Twitter, Part I

The ABCs of Twitter, Part I

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This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
February 19, 2013 in Social Media
5 Marketing Lessons From the Super Bowl's Most Popular Commercials

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

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What small-business owners can learn from the best of the big budget ads.
February 4, 2013 in Advertising
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

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What you can learn about tweeting about trending topics from marketing giants.
February 4, 2013 in Social Media
Video: Getting Started on Twitter and Facebook As a Business OwnerPlay Video

Getting Started on Twitter and Facebook As a Business Owner (Video)

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Don't know where to begin when it comes to social media? Here's a primer on how to learn quickly what could work best for you and your company.
January 7, 2013 in Social Media
The 5 Biggest Twitter Marketing Fails of 2012

The 5 Biggest Twitter Marketing Fails of 2012

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A look at the mistakes of some of the biggest brands, and what you can learn from them.
December 17, 2012 in Social Media
10 Things Entrepreneurs Should Be Tweeting About

10 Things Entrepreneurs Should Be Tweeting About

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Why you shouldn't overlook your personal account when building your company's brand on the social network.
November 16, 2012 in Social Media
Twitter's Profile Pages Redesign Offers More Branding Opportunities

Twitter's Profile Pages Redesign Offers More Branding Opportunities

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How to take advantage of larger images and other design changes to draw more attention to your business.
September 18, 2012 in Social Media
Big Companies Are Adapting to Social Media Marketing

Big Companies Are Adapting to Social Media Marketing

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New reports show that more large companies are using social media to promote their brands.
September 11, 2012 in Social Media
Richard Branson on How to Connect With Your Customers

Richard Branson on How to Connect With Your Customers

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The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
September 10, 2012 in Marketing Ideas
Yes, You Need To Tweet

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
July 23, 2012 in Social Media
Want Better Twitter Results? Try These Effective Types of Tweets

Want Better Twitter Results? Try These Effective Types of Tweets

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A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
April 19, 2012 in Social Media
Franchises Get Social

Franchises Get Social

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Franchise companies, initially reluctant to embrace Facebook, Twitter and other social media, are finding ways to turn 'likes' and 'tweets' into dollars and cents.
April 12, 2012 in Franchises
Video: Tony Hawk on Making a Twitter Treasure Hunt Go Global -- and ViralPlay Video

Tony Hawk on Making a Twitter Treasure Hunt Go Global -- and Viral (Video)

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The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
April 11, 2012 in Social Media
What You Need to Know About Using Hashtags on Twitter

What You Need to Know About Using Hashtags on Twitter

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Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
March 5, 2012 in Social Media
Video: Twitter 101: How to Join the ConversationPlay Video

Twitter 101: How to Join the Conversation (Video)

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Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their place on social network.
February 22, 2012 in Social Media
Twitter Makes Room for Your Ad Dollars

Twitter Makes Room for Your Ad Dollars

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Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
February 21, 2012 in Advertising
Video: Chris Brogan on Social Media Starter Tips to Grow Your BusinessPlay Video

Chris Brogan on Social Media Starter Tips to Grow Your Business (Video)

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The popular blogger shares helpful strategies for small-business owners getting started on social networks like Twitter, Facebook and Google+.
February 7, 2012 in Grow Your Business
Video: How to Turn Tweets Into CustomersPlay Video

How to Turn Tweets Into Customers (Video)

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Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
January 3, 2012 in Social Media
How to Create a Social Media Marketing Schedule

How to Create a Social Media Marketing Schedule

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It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
November 11, 2011 in Social Media
Why Big Corporations Are Putting the Brakes on Social Media

Why Big Corporations Are Putting the Brakes on Social Media

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Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
November 8, 2011 in Social Media

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