Twitter Marketing

News and Articles About Twitter Marketing

7 Steps to Launching a Successful Twitter Chat
Solutions Center

7 Steps to Launching a Successful Twitter Chat

Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
Wendy Frink
Want Customers to Open Your Emails? Read This.
Email Marketing

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
Laura Entis
POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?
Marketing

POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?

To the surprise of many, some people find Twitter difficult to understand. Are hashtags really that confusing?
Jason Fell
Study: Brands Simply Aren't Replying on Twitter
Marketing

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Kevin Allen
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
New Study Details Who Is Using Social Media and When
Technology

New Study Details Who Is Using Social Media and When

These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
Nina Zipkin
5 Steps to Supercharging Engagement on Twitter
Marketing

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
John Rampton
Fake Twitter Followers: How Many Do You Have?
Marketing

Fake Twitter Followers: How Many Do You Have?

There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
Laura Entis
Marketing

Expand Your YouTube Following Through Twitter and Facebook

Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
Jason R. Rich
Delivered by
Marketing Trend for 2014: Smaller Messaging Has a Big Impact
Social Media

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
Ann Handley
Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter
Marketing

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
Brian Patrick Eha
Twitter Creates Custom Timelines
Marketing

Twitter Creates Custom Timelines

New feature allows users and brands to create specific timelines around topics of their choosing.
Jason Fell
Questions You Need to Consider Before Retweeting Anything on Twitter
Marketing

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
Kim Lachance Shandrow
What Twitter's New Scheduled Tweets Mean for Marketing Your Business
Marketing

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.