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3 Data-Backed Twitter Strategies for More Followers, Better Tweets and Maximum Engagement
I love Twitter? Do you? Here's how to do it better.
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
How to Use Twitter Analytics to Help You Tweet Better
Here are 15 easy-to-find stats that can get your Twitter marketing on the right track.
5 Ways to Leverage Your Social-Media Following to Close Sales
Once you've done the work to build a following, it only takes imagination to dream up new ways to capitalize.
#HashtagFails? 5 Tips That Will Change Your Fortune
Master use of this key identifier on social media channels and realize business results.
The New England Patriots Twitter Fiasco Was Wrong for So Many Reasons
The team's recent social-media disaster was more than just a fumble. And the apology was just as bad.
How to Pick the Best Online Advertising Channel for Your Business
A law office needs to target its market differently than a business selling stuffed animals.
Why Franchisees Don't Use Digital Advertising
A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter
It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Kim Lachance Shandrow
Advanced Marketing Techniques to Help Your Twitter Account Take Off
Whether you're trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you'll want to employ.
Social Media Marketing
A Day in the Life of a Successful Social-Media Strategy
Success isn't dependent on some X-factor or trick, but on consistency, connection and a little creativity.
4 Simple Steps to Plan a Successful Tweetup
For those people constantly on Twitter, planning a tweetup can help bring online relationships offline. Not only does it help with networking but also building your personal brand.
Social Media Marketing
5 Reasons Why Social-Media Marketing Is Overrated
Billions of people enjoy social media but ever fewer are responding to the advertising bombardment.
How to Maintain a Well-Balanced Twitter Feed (Infographic)
According to this infographic, there are five key elements to a robust brand account. Does yours have all five?
10 Reasons your New Business will Probably Fail this Year
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