Twitter

Taco Bell Now Lets You Order and Pay Ahead by Smartphone
Mobile Payments

Taco Bell Now Lets You Order and Pay Ahead by Smartphone

Taco Bell is now the first fast-food chain to offer nationwide mobile ordering and payments for both drive-thru and dining room orders.
Kate Taylor
Kim Kardashian Apparently Wants to Buy BlackBerry, and Thinks Twitter Is the New Google
Celebrities

Kim Kardashian Apparently Wants to Buy BlackBerry, and Thinks Twitter Is the New Google

The reality star professed her love for the BlackBerry Bold and her disdain for wearable tech. 'It's just not for me,' she says.
Geoff Weiss
Twitter's User and Engagement Numbers Disappoint, Shares Dive
Earnings Reports

Twitter's User and Engagement Numbers Disappoint, Shares Dive

The online messaging service also projected fourth-quarter revenue that may miss Wall Street's targets.
Queen Elizabeth Had Something to Do With a Tweet
Twitter

Queen Elizabeth Had Something to Do With a Tweet

She may not have penned it herself, but was probably somehow involved in the process.
Laura Entis
Uber Fires -- Then Promptly Rehires -- Driver Over Shockingly Innocuous Tweet
Disciplining and Firing

Uber Fires -- Then Promptly Rehires -- Driver Over Shockingly Innocuous Tweet

After Uber driver Chris Ortiz tweeted about driver safety, he was unceremoniously dumped by the company in a letter that called his statements 'hateful.'
Geoff Weiss
Twitpic Is Dead -- This Time, For Real
Twitter

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn't afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
Catherine Clifford
Twitter

Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up

Called 'Audio Card,' the new feature lets people listen to a variety of content while browsing their timelines.
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
Social Media

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Jason Falls
Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button
Twitter

Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button

All marketing, all the time, looks to be the future of social media.
Larry Alton
Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)
Online Reviews

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
Laura Entis
Why Franchisees Don't Use Digital Advertising
Online Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Kate Taylor
French Bank, Twitter Team Up for Money Transfers
Mobile Payments

French Bank, Twitter Team Up for Money Transfers

One of the country's largest banks is teaming up with the social network to allow its customers to transfer money via tweets.
Introducing the Power Users of Social Media You Want to Reach
Social Media Marketing

Introducing the Power Users of Social Media You Want to Reach

Move over, millennials. The active players might surprise you.
Jesse Torres
20 Great Workplaces in Tech
Human Resources

20 Great Workplaces in Tech

The tech sector is still sexy -- and has an abundance of dreamy jobs. These companies have perfected balancing tough, technical work with fun and friendly cultures.
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

As of September 2011, Twitter said it has 100 million active users worldwide.

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