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Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

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News and Articles About Twitter

Why Savvy Businesses Field Customer Questions on Twitter

Why Savvy Businesses Field Customer Questions on Twitter

BY
The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
June 14, 2011 in Social Media
Taking the 'I' Out of Business Posts on Facebook

Taking the 'I' Out of Business Posts on Facebook

BY
To better express its collective efforts, a business should use the word 'we' in social media communications.
June 9, 2011 in Marketing
How to Promote Your Business Blog with Social Media

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.
June 7, 2011 in Online Marketing
Five Ways to Use Twitter for Marketing That You Might Not Know About

Five Ways to Use Twitter for Marketing That You Might Not Know About

BY
With a little strategy, Twitter can boost your connections and website traffic.
May 25, 2011 in Social Media
Taking Stock of Empire Avenue for Business

Taking Stock of Empire Avenue for Business

BY
Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
May 24, 2011 in Marketing
Six Quick-Hit Marketing Ideas for Social Media

Six Quick-Hit Marketing Ideas for Social Media

BY
Add some short-term sizzle to your year-long marketing campaign.
May 23, 2011 in Marketing Ideas
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

BY
In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
May 17, 2011 in Social Media
Five to Follow on Twitter for Startups

Five to Follow on Twitter for Startups

BY
Sometimes in business it actually helps to follow the crowd. Here are five tweeters to follow if you're just getting started up.
May 11, 2011 in Starting a Business
Five to Follow on Twitter for Marketing to Moms

Five to Follow on Twitter for Marketing to Moms

BY
When it comes to turning moms into customers, these tweeters have insights in spades.
May 6, 2011 in Marketing
Why Social Isn't Helping Online Retailers Find Customers

Why Social Isn't Helping Online Retailers Find Customers

BY
Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
May 5, 2011 in Social Media
How Fast-Growing Companies Use Social-Media Marketing

How Fast-Growing Companies Use Social-Media Marketing

BY
Here's a sampling of how growth-minded businesses use social media to ring in sales.
April 29, 2011 in Social Media
Why You Should Optimize Your Social Media Presence

Why You Should Optimize Your Social Media Presence

BY
Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
April 19, 2011 in Social Media
Five to Follow on Twitter for Social Media Newbies

Five to Follow on Twitter for Social Media Newbies

BY
Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
April 19, 2011 in Online Marketing
How Marketers Use Social Media

How Marketers Use Social Media

BY
New report reveals how marketers are using social media to reach their customers.
April 12, 2011 in Online Marketing
Five to Follow on Twitter for SEO

Five to Follow on Twitter for SEO

BY
Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
The Influencers: Five to Follow on Twitter for Tech Startups

The Influencers: Five to Follow on Twitter for Tech Startups

BY
Keeping up with the latest tech news can be daunting. Here's who to follow on Twitter to help you stay in the know.
April 6, 2011 in Technology
Video: How to Find Customers on Social MediaPlay Video

How to Find Customers on Social Media (Video)

New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.
April 1, 2011 in Finding Customers
Because 20,000 Users Produce 50% of All Tweets

Because 20,000 Users Produce 50% of All Tweets

BY
New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
March 31, 2011 in Marketing Ideas
The Influencers: Five to Follow on Twitter for Hiring

The Influencers: Five to Follow on Twitter for Hiring

BY
Attracting and retaining top-flight workers is a constant challenge for small businesses. Here's who to follow on Twitter for advice and hiring help.
March 28, 2011 in Hiring Center
How to Harness the Power of Social Media Feedback

How to Harness the Power of Social Media Feedback

BY
Engaging with consumers enables owners to assess a product's strengths and weaknesses.
March 22, 2011 in Customer Service
The Dailies at SXSW, Part Three

The Dailies at SXSW, Part Three

BY
Here's why Mike Rowan, the founder of reputation service RatePoint descended on SXSW.
March 15, 2011 in Marketing
Using Social Media to Find the Right Customers

Using Social Media to Find the Right Customers

BY
Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
March 14, 2011 in Finding Customers
Here Come the Gatecrashers

Here Come the Gatecrashers

BY
The international Interactive, Film and Music Festival called South By Southwest begins today. And it's all about you.
March 11, 2011 in Technology
Video: The Innovators: Twitter's Jack DorseyPlay Video

The Innovators: Twitter's Jack Dorsey (Video)

The co-founder of Twitter talks about his new venture -- Square -- a credit-card reader for mobile devices.
March 2, 2011 in Profiles
Chris Brogan on the Art of Brevity

Chris Brogan on the Art of Brevity

BY
In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
February 22, 2011 in Finding Customers

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