Twitter

Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

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News and Articles About Twitter

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
McDonald's Social-Media Lesson: Critics Tweet Back

McDonald's Social-Media Lesson: Critics Tweet Back

The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
Emerging Social Media Sites to Attract Users

Emerging Social Media Sites to Attract Users

As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
How to Turn Tweets Into Customers

How to Turn Tweets Into Customers

Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
How Small-Business Owners Can Cast a Social Safety Net

How Small-Business Owners Can Cast a Social Safety Net

We look at six tools that can help protect your company's social-media contacts and content.
See How Fozzie the Bear Helped Viddy Build Social Media Buzz

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
Why Small Businesses Should Care About Their 'Social Influence'

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
How to Use Social Media for Research and Development

How to Use Social Media for Research and Development

Consider this advice for getting customer feedback over Facebook and Twitter.
More Small Businesses Extol the Benefits of Social Media

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
What Entrepreneurs Can Learn About Social Media from Adam Carolla

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
Hotels That Rock at Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
Chief Cheezburger Ben Huh Dishes on Social Media

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Five to Follow on Twitter for Company Culture

Five to Follow on Twitter for Company Culture

BetterWorks co-founder Zao Yang reveals his top picks.
How to Use Social Media to Build a Following -- And a Business

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
Social Media Breakdown: Spotify

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Can a Tweet Button Drive More Traffic to Your Web Page?

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Who Checks Your Company's Social Media Profile?

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
How Do I Cut Through the Noise on Social Media?

How Do I Cut Through the Noise on Social Media?

Starr Hall on how to identify and research your target audience on social sites.
Five to Follow on Twitter for Mobile 'Treps

Five to Follow on Twitter for Mobile 'Treps

Shopkick founder Cyriac Roeding reveals his list of top tweeters.
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
There's Something About Jack Dorsey

There's Something About Jack Dorsey

Twitter is quietly raising big bucks -- pegging the company's value at as much as $7 billion. What is Dorsey's secret?
How Entrepreneurs Can Connect With Twitter Influentials

How Entrepreneurs Can Connect With Twitter Influentials

Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:

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