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Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.
Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.
News and Articles About Twitter
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
February 1, 2012
The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
January 25, 2012
As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
January 16, 2012
From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
January 4, 2012
Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
January 3, 2012
We look at six tools that can help protect your company's social-media contacts and content.
December 30, 2011
New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
December 22, 2011
To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
December 20, 2011
Consider this advice for getting customer feedback over Facebook and Twitter.
December 7, 2011
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
November 17, 2011
Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
November 10, 2011
Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
November 4, 2011
From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
November 2, 2011
Social media marketing is a great way to network and share information.
October 28, 2011
Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
October 18, 2011
BetterWorks co-founder Zao Yang reveals his top picks.
October 18, 2011
Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
September 23, 2011
When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
September 20, 2011
Installing social sharing buttons is an easy way to increase the visibility of your website.
September 6, 2011
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
September 1, 2011
Starr Hall on how to identify and research your target audience on social sites.
August 8, 2011
Shopkick founder Cyriac Roeding reveals his list of top tweeters.
July 18, 2011
Businesses should consider these tips when using hashtags in their marketing tweets.
July 6, 2011
Twitter is quietly raising big bucks -- pegging the company's value at as much as $7 billion. What is Dorsey's secret?
July 5, 2011
Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:
July 1, 2011
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