Twitter

Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

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News and Articles About Twitter

Biz Stone's Answer to the Search Engine Has Arrived, But Will Anyone Use It?
Technology

Biz Stone's Answer to the Search Engine Has Arrived, But Will Anyone Use It?

Twitter co-founder Biz Stone has launched a Q&A app called Jelly with the mission of making the world 'a more empathetic place.'
Nina Zipkin
Dallas Police Chief Announces Firings on Twitter. Good Policy?
Growth Strategies

Dallas Police Chief Announces Firings on Twitter. Good Policy?

Every time police chief David Brown terminates an employee, he takes to Twitter and Facebook to share whom he fired and why.
Laura Entis
How to Attract the Right Kind of Twitter Audience
Social Media

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
Scott Levy
Why Google, Facebook and Twitter Execs Are Meeting With a Monk
Growth Strategies

Why Google, Facebook and Twitter Execs Are Meeting With a Monk

The Wisdom 2.0 conference in San Francisco next month aims to teach people how to work and live within the demands of technology more effectively.
Catherine Clifford
Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad
Marketing

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
Geoff Weiss
Get Started Building Your Brand on Twitter
Marketing

Get Started Building Your Brand on Twitter

Answer these four questions about your company in order to determine just how you want to brand yourself.
Scott Levy
Entrepreneur's 10 Hottest Stories About Social Media in 2013
Marketing

Entrepreneur's 10 Hottest Stories About Social Media in 2013

It was a crazy year for Facebook, Twitter, LinkedIn - you name it. Here's a roundup of our most clicked-on stories about social media.
Laura Entis
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Disney Adds Jack Dorsey to Its Board
Technology

Disney Adds Jack Dorsey to Its Board

The Twitter and Square founder is tapped to help Disney better use technology. Naturally, he responds with a cool tweet.
Ray Hennessey
Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)
Marketing

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

Keep these important details in mind when formulating your social-media strategy for the New Year.
Brian Honigman
Have 1,000 Followers? You're in the 96th Percentile of Twitter Users.
Technology

Have 1,000 Followers? You're in the 96th Percentile of Twitter Users.

A data journalist's deep dive into the Twitterverse revealed that the median Twitter account has just one follower.
Nina Zipkin
Twitter Testing 'Nearby' Service to Show Users Local Tweets
Technology

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
Benjamin Kabin
5 Social Media Predictions for 2014
Marketing

5 Social Media Predictions for 2014

When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Rick Mulready
Twitter Shows the Value in Listening to Customers
Technology

Twitter Shows the Value in Listening to Customers

Twitter sparked a firestorm when its changed its block-user features. Then, it did something few companies do nowadays.
Ray Hennessey
Finding Growth By Changing Your Mindset
Marketing

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
Sean Ellis