Twitter

Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

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News and Articles About Twitter

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)
Marketing

Social Media Year in Review: 13 Must-Know Statistics from 2013 (Infographic)

Keep these important details in mind when formulating your social-media strategy for the New Year.
Brian Honigman
Have 1,000 Followers? You're in the 96th Percentile of Twitter Users.
Technology

Have 1,000 Followers? You're in the 96th Percentile of Twitter Users.

A data journalist's deep dive into the Twitterverse revealed that the median Twitter account has just one follower.
Nina Zipkin
Twitter Testing 'Nearby' Service to Show Users Local Tweets
Technology

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
Benjamin Kabin
5 Social Media Predictions for 2014
Marketing

5 Social Media Predictions for 2014

When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Rick Mulready
Twitter Shows the Value in Listening to Customers
Technology

Twitter Shows the Value in Listening to Customers

Twitter sparked a firestorm when its changed its block-user features. Then, it did something few companies do nowadays.
Ray Hennessey
Finding Growth By Changing Your Mindset
Marketing

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
Sean Ellis
Tech Giants Form Group to Pressure U.S. Over Surveillance
Technology

Tech Giants Form Group to Pressure U.S. Over Surveillance

Amid NSA snooping, the biggest American Internet companies are taking a list of demands to Washington.
Ray Hennessey
Admit the Things You Don't Understand and Other Must-Read Business Tips
Growth Strategies

Admit the Things You Don't Understand and Other Must-Read Business Tips

A look at how admitting ignorance to your employees can improve communication, why you should avoid doing business in some countries and more advice for business owners.
Brian Patrick Eha
Marketing

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
Benjamin Kabin
Twitter Adds Its First Female Board Member
Marketing

Twitter Adds Its First Female Board Member

She's a former big-business CEO but isn't much of a Twitter user, so far.
5 Steps to Supercharging Engagement on Twitter
Marketing

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
John Rampton
Fast Facts on Apple's Recent Buying Spree
Technology

Fast Facts on Apple's Recent Buying Spree

Apple's purchase of Topsy rounds out what has been a busy year of acquisitions by the consumer-electronics giant.
Laura Entis
Fake Twitter Followers: How Many Do You Have?
Marketing

Fake Twitter Followers: How Many Do You Have?

There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
Laura Entis
The Behind-the-Scenes Values Successful Social Brands Share
Growth Strategies

The Behind-the-Scenes Values Successful Social Brands Share

The most important aspects of your social media strategy are never seen in a Twitter feed. Our interview explains why hiring and morale are essential to building a socially powerful brand.
Bryan Elliott