Twitter

Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

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News and Articles About Twitter

How Do I Cut Through the Noise on Social Media?

How Do I Cut Through the Noise on Social Media?

Starr Hall on how to identify and research your target audience on social sites.
Five to Follow on Twitter for Mobile 'Treps

Five to Follow on Twitter for Mobile 'Treps

Shopkick founder Cyriac Roeding reveals his list of top tweeters.
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
There's Something About Jack Dorsey

There's Something About Jack Dorsey

Twitter is quietly raising big bucks -- pegging the company's value at as much as $7 billion. What is Dorsey's secret?
How Entrepreneurs Can Connect With Twitter Influentials

How Entrepreneurs Can Connect With Twitter Influentials

Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:
Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan

Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan

The social media pro talks about his jibbing on cable television.
Why Savvy Businesses Field Customer Questions on Twitter

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
Taking the 'I' Out of Business Posts on Facebook

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
How to Promote Your Business Blog with Social Media

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.
Five Ways to Use Twitter for Marketing That You Might Not Know About

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Taking Stock of Empire Avenue for Business

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Six Quick-Hit Marketing Ideas for Social Media

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

Pete Cashmore: Five to Follow on Twitter for Tech News and Trends

In a constantly evolving digital world, Mashable's founder shines a light on where to find the most crucial information.
Five to Follow on Twitter for Startups

Five to Follow on Twitter for Startups

Sometimes in business it actually helps to follow the crowd. Here are five tweeters to follow if you're just getting started up.
Five to Follow on Twitter for Marketing to Moms

Five to Follow on Twitter for Marketing to Moms

When it comes to turning moms into customers, these tweeters have insights in spades.
Why Social Isn't Helping Online Retailers Find Customers

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
How Fast-Growing Companies Use Social-Media Marketing

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Why You Should Optimize Your Social Media Presence

Why You Should Optimize Your Social Media Presence

Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Five to Follow on Twitter for Social Media Newbies

Five to Follow on Twitter for Social Media Newbies

Here's who celebritweet Sean Malarkey follows on Twitter to learn about what's new in social media.
How Marketers Use Social Media

How Marketers Use Social Media

New report reveals how marketers are using social media to reach their customers.
Five to Follow on Twitter for SEO

Five to Follow on Twitter for SEO

Search Engine Land's Danny Sullivan offers his top picks for SEO know-how.
The Influencers: Five to Follow on Twitter for Tech Startups

The Influencers: Five to Follow on Twitter for Tech Startups

Keeping up with the latest tech news can be daunting. Here's who to follow on Twitter to help you stay in the know.
How to Find Customers on Social Media

How to Find Customers on Social Media

New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.
Because 20,000 Users Produce 50% of All Tweets

Because 20,000 Users Produce 50% of All Tweets

New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
The Influencers: Five to Follow on Twitter for Hiring

The Influencers: Five to Follow on Twitter for Hiring

Attracting and retaining top-flight workers is a constant challenge for small businesses. Here's who to follow on Twitter for advice and hiring help.

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