Twitter

Data-Driven Marketing

Twitter Lets Users Stream Music, Audio Via SoundCloud Tie-Up

Called 'Audio Card,' the new feature lets people listen to a variety of content while browsing their timelines.
Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey
Data-Driven Marketing

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?
Jason Falls
Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button
Data-Driven Marketing

Impulse Shopping Will Soon Be Even Easier Thanks to Twitter's 'Buy' Button

All marketing, all the time, looks to be the future of social media.
Larry Alton
Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)
Data-Driven Marketing

Got a Bad Yelp Review? Here's How to Defend Your Business Online. (Infographic)

With more people researching before making a purchase, online reviews are important. Here's how to handle the negative ones while encouraging positive ones.
Laura Entis
Why Franchisees Don't Use Digital Advertising
Data-Driven Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Kate Taylor
French Bank, Twitter Team Up for Money Transfers
Mobile Payments

French Bank, Twitter Team Up for Money Transfers

One of the country's largest banks is teaming up with the social network to allow its customers to transfer money via tweets.
Introducing the Power Users of Social Media You Want to Reach
Social Media Marketing

Introducing the Power Users of Social Media You Want to Reach

Move over, millennials. The active players might surprise you.
Jesse Torres
20 Great Workplaces in Tech
Small Business - Big Impact

20 Great Workplaces in Tech

The tech sector is still sexy -- and has an abundance of dreamy jobs. These companies have perfected balancing tough, technical work with fun and friendly cultures.
Twitter Sues Justice Department for Right to Reveal Surveillance Requests
Data-Driven Marketing

Twitter Sues Justice Department for Right to Reveal Surveillance Requests

The social-media company is the latest to speak up on speaking out about security issues.
Apple's New iPhone Hit By 'Hairgate,' the Latest Social-Media Storm
Data-Driven Marketing

Apple's New iPhone Hit By 'Hairgate,' the Latest Social-Media Storm

First there was bendgate. Now brace yourself for hairgate, the latest online uproar.
Why Twitter Is Handing Over Your Tweets to MIT
Data-Driven Marketing

Why Twitter Is Handing Over Your Tweets to MIT

MIT's Laboratory for Social Machines now has access to every public tweet ever made...for research, of course.
Carly Okyle
Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter
Data-Driven Marketing

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Kim Lachance Shandrow
22 Brilliant Thinkers Everyone Should Follow on Twitter
Control What You Can

22 Brilliant Thinkers Everyone Should Follow on Twitter

If you've been following the same people on Twitter for the last five years, you're probably missing out.
Drake Baer
The Hard Truths About the Fast Rise of Ello
Data-Driven Marketing

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.
Jason Falls
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

 

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