Twitter

Why Franchisees Don't Use Digital Advertising
Data-Driven Marketing

Why Franchisees Don't Use Digital Advertising

A new study reveals that local affiliates' top reason for avoiding social media and digital advertising is because they are 'too complicated.'
Kate Taylor
French Bank, Twitter Team Up for Money Transfers
Mobile Payments

French Bank, Twitter Team Up for Money Transfers

One of the country's largest banks is teaming up with the social network to allow its customers to transfer money via tweets.
Introducing the Power Users of Social Media You Want to Reach
Social Media Marketing

Introducing the Power Users of Social Media You Want to Reach

Move over, millennials. The active players might surprise you.
Jesse Torres
20 Great Workplaces in Tech
Small Business - Big Impact

20 Great Workplaces in Tech

The tech sector is still sexy -- and has an abundance of dreamy jobs. These companies have perfected balancing tough, technical work with fun and friendly cultures.
Twitter Sues Justice Department for Right to Reveal Surveillance Requests
Data-Driven Marketing

Twitter Sues Justice Department for Right to Reveal Surveillance Requests

The social-media company is the latest to speak up on speaking out about security issues.
Apple's New iPhone Hit By 'Hairgate,' the Latest Social-Media Storm
Data-Driven Marketing

Apple's New iPhone Hit By 'Hairgate,' the Latest Social-Media Storm

First there was bendgate. Now brace yourself for hairgate, the latest online uproar.
Why Twitter Is Handing Over Your Tweets to MIT
Data-Driven Marketing

Why Twitter Is Handing Over Your Tweets to MIT

MIT's Laboratory for Social Machines now has access to every public tweet ever made...for research, of course.
Carly Okyle
Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter
Data-Driven Marketing

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Kim Lachance Shandrow
22 Brilliant Thinkers Everyone Should Follow on Twitter
Control What You Can

22 Brilliant Thinkers Everyone Should Follow on Twitter

If you've been following the same people on Twitter for the last five years, you're probably missing out.
Drake Baer
The Hard Truths About the Fast Rise of Ello
Data-Driven Marketing

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.
Jason Falls
Advanced Marketing Techniques to Help Your Twitter Account Take Off
Data-Driven Marketing

Advanced Marketing Techniques to Help Your Twitter Account Take Off

Whether you're trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you'll want to employ.
New Details Emerge About Facebook's 'Buy' Button
Data-Driven Marketing

New Details Emerge About Facebook's 'Buy' Button

Social media platforms are doubling as ecommerce platforms that deliver instant gratification in the form of instant in-feed purchases.
Laura Entis
How to Build a Strong Social-Media Presence
Data-Driven Marketing

How to Build a Strong Social-Media Presence

By implementing these simple steps, entrepreneurs can stay on the forefront of the social-media sphere while also growing their following across social channels.
Ann Tran
You Never Thought Social Media Could Look Like This
Data-Driven Marketing

You Never Thought Social Media Could Look Like This

Artists have created an installation that allows us to see social-media sentiment in the physical, real world. It's so weird you have to see it for yourself.
Kate Taylor
Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

 

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