Twitter

Twitter

Twitter is a popular microblogging social network service. The San Francisco-based company was founded by Jack Dorsey, Biz Stone, and Evan Williams in 2006.

Users are able to send and read messages -- also known as tweets -- that are up to 140 characters long. Tweets are publicly visible unless a user protects his or her account so that only approved users have access to it. Users can "follow" friends and colleagues, as well as their favorite brands, news outlets and other institutions. Twitter has also become a useful marketing tool for businesses.

A username, or user's "handle," is generally a series of letters and numbers preceded by the "@" sign. For instance, Entrepreneur magazine's Twitter handle is @EntMagazine. Tweets can be tracked in groups by using a hashtag, or the "#" sign, before the word or phrase.

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News and Articles About Twitter

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)
Marketing

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here's what you can learn.
Kate Taylor
What Twitter's New Scheduled Tweets Mean for Marketing Your Business
Marketing

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.
5 Things Twitter Needs to Answer on Its IPO Roadshow
Finance

5 Things Twitter Needs to Answer on Its IPO Roadshow

Under traditional metrics, there is no way to justify Twitter's expected valuation. More answers are needed.
Peter S. Cohan
3 Big Milestones in the Development of Twitter 'Language'
Marketing

3 Big Milestones in the Development of Twitter 'Language'

The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
Kevin Allen
Will Investors Ever Learn to Avoid Money-Losing Companies?
Finance

Will Investors Ever Learn to Avoid Money-Losing Companies?

When a company is losing money, the sky's the limit when it comes to predicting how bright its future will be.
Peter S. Cohan
Twitter Rolls Out New Features for Brands
Marketing

Twitter Rolls Out New Features for Brands

Businesses can now schedule promoted tweets and receive direct messages from followers they haven't necessarily followed back.
Jason Fell
Because Twitter Isn't a Bank, Big Pay Packages Are OK
Technology

Because Twitter Isn't a Bank, Big Pay Packages Are OK

All equal pay fights are created equal, but some are more equal than others.
Ray Hennessey
14 Early Startup Execs Who Missed Out on Making Millions
Technology

14 Early Startup Execs Who Missed Out on Making Millions

While many founders, executives and investors are raking in fortunes on their startups, these people have missed out big time.
Want to Make Viral Videos? Look to Twitter TV Ratings.
Technology

Want to Make Viral Videos? Look to Twitter TV Ratings.

Twitter TV Ratings offer all-new analytics surrounding exactly how much we love 'Breaking Bad' and other shows.
Adam Toren
Twitter Will Become Remote Control for Comcast Pay-TV Users
Marketing

Twitter Will Become Remote Control for Comcast Pay-TV Users

A new Twitter feature, set to launch in November, may be a game changer for internet TV and online advertising.
Brian Patrick Eha
5 Ways to Become a Social Media Rock Star
Marketing

5 Ways to Become a Social Media Rock Star

Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing strategies.
Ian Lurie
Twitter Co-Founder Jack Dorsey's Reputation Questioned in New Book
Technology

Twitter Co-Founder Jack Dorsey's Reputation Questioned in New Book

A book written by a New York Times writer says Dorsey's role as a founder may have been overhyped.
What Twitter's Board Really Needs
Growth Strategies

What Twitter's Board Really Needs

Twitter needs diversity on its board, but not in the way you might think.
Ray Hennessey
Twitter CEO Spars With Tech Entrepreneur Over Lack of Women on Board
Growth Strategies

Twitter CEO Spars With Tech Entrepreneur Over Lack of Women on Board

After a New York Times story critiqued Twitter for having zero women on its board, the social network's CEO aired his opinions -- leading to a social media-infused grudge match.
Lyneka Little