Value

News and Articles About Value

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing
Content Marketing

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing

Here are a few ways to shift your thinking away from the dollars-generated-per-webinar mindset and toward a focus on how your content powers your entire sales and marketing engine.
Justin Gray
When You're Comfortable With Your Prices It's Time to Start Charging More
Setting prices

When You're Comfortable With Your Prices It's Time to Start Charging More

Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Kimanzi Constable
Does Your Assessment of Your Business's Value Match Up With Reality?
Growth Strategies

Does Your Assessment of Your Business's Value Match Up With Reality?

Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
John Brubaker
Analysts Are as Upbeat as Ever on Apple. Investors? Well, Not So Much.
Apple

Analysts Are as Upbeat as Ever on Apple. Investors? Well, Not So Much.

More than $65 billion was knocked off the company's market value in initial reaction to the company's quarterly results on Tuesday.
Apple Steals World's Most Valuable Brand Title From Google
Apple

Apple Steals World's Most Valuable Brand Title From Google

The tech giants fight over more than just mobile users.
The 8 Values Every Company Should Live By
Control What You Can

The 8 Values Every Company Should Live By

Values are an important part determining how great a company's culture can be.
Craig Cincotta
8 Ways to Maximize the Value of Your Startup Stock
Ready To Launch

8 Ways to Maximize the Value of Your Startup Stock

Every entrepreneur needs to understand the following basics, to be addressed at a company's formation.
Martin Zwilling
9 Practices at Home and Work That Increase Productivity
Productivity

9 Practices at Home and Work That Increase Productivity

Increasing productivity has less to do with working longer hours than staying more focused and inspiring your team.
John Rampton
How Much Value Are You Really Bringing to the Team?
Employee evaluations

How Much Value Are You Really Bringing to the Team?

Baseball, the most statistics obsessed sport, can teach business owners important lessons on measuring employee contributions.
Marty Fukuda
What Brands Can Learn From Lilly Pulitzer and Target's Sold-Out Collaboration
Retail

What Brands Can Learn From Lilly Pulitzer and Target's Sold-Out Collaboration

For a high-end brand, too much exposure can be a risk.
Nina Zipkin
To Create an Underlying Social Mission, Focus on the 3S's
Social Entrepreneurs

To Create an Underlying Social Mission, Focus on the 3S's

The greatest stamina for any entrepreneur comes from life purpose, and building a movement around your startup can be the difference between failure and breakout success.
Nick Unsworth
What Creatives Can Do About Feeling Undervalued and Underpaid
Creativity

What Creatives Can Do About Feeling Undervalued and Underpaid

Don't be dismissive of the ideas and connections your brain makes. They hold a lot of value.
Michael Cooper
Create Value -- Not Just Buzz -- For Your Customers
Pitching Investors

Create Value -- Not Just Buzz -- For Your Customers

Too many startups neglect the most important goal: determining why someone would want to buy what they're selling.
4 Steps to Building Lifetime Value From Expensive First-Time Customers
Finding Customers

4 Steps to Building Lifetime Value From Expensive First-Time Customers

When you look at how much a customer is worth, you need to focus on more than a single purchase.
Craig Simpson