Varick Street incubator
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BY Colleen DeBaise
Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.Play Video Starting Lean: Selling a Vision (Video)
BY Colleen DeBaise
Mark Hirsch of CreativeWorx tells how he used prototypes to win clients, plus tips from experts on using 'minimum viable products' to test the market.Play Video Hiring on a Shoestring (Video)
BY Colleen DeBaise
Ray Madronio needed help when he started Local Bigwig, a short-term housing company, but lacked the budget for staff. Here's what he did, plus more hiring tips.Play Video Three Ways to Get a Niche Product into Retailers (Video)
BY Colleen DeBaise
After inventing a wallet that keeps people's credit-card data safe, Michael Aiello of DIFRWear faced a dual challenge: Educating customers about his unusual product, then getting retailers to sell it.Play Video Three Ways to Make Your App Stand Out (Video)
BY Colleen DeBaise
Andrew Cohen of Brainscape makes dozens of educational apps. The trouble: Customers couldn't find them in Apple's App Store. Here's how he boosted sales.Play Video 