Varick Street incubator

News and Articles About Varick Street incubator

Starting Lean: Selling a Vision
Marketing

Starting Lean: Selling a Vision

Mark Hirsch of CreativeWorx tells how he used prototypes to win clients, plus tips from experts on using 'minimum viable products' to test the market.
Colleen DeBaise
Hiring on a Shoestring
Growth Strategies

Hiring on a Shoestring

Ray Madronio needed help when he started Local Bigwig, a short-term housing company, but lacked the budget for staff. Here's what he did, plus more hiring tips.
Colleen DeBaise
Three Ways to Get a Niche Product into Retailers
Starting a Business

Three Ways to Get a Niche Product into Retailers

After inventing a wallet that keeps people's credit-card data safe, Michael Aiello of DIFRWear faced a dual challenge: Educating customers about his unusual product, then getting retailers to sell it.
Colleen DeBaise
Three Ways to Make Your App Stand Out
Starting a Business

Three Ways to Make Your App Stand Out

Andrew Cohen of Brainscape makes dozens of educational apps. The trouble: Customers couldn't find them in Apple's App Store. Here's how he boosted sales.
Colleen DeBaise
Three Ways to Pick the Best Software for Your Startup
Growth Strategies

Three Ways to Pick the Best Software for Your Startup

Jeff Giesea and Ben Zhuk, founders of Best Vendor, didn't want to make a costly mistake by investing in the wrong project-management software for helping improve their workflow. Here's how they narrowed the field.
Colleen DeBaise