Video Marketing

News and Articles About Video Marketing

4 Tips for Telling Your Story in the Video Content Your Audience Demands
Video

4 Tips for Telling Your Story in the Video Content Your Audience Demands

Video is a medium for storytelling first, marketing second.
Jennifer Connelly
How to Effectively Use Advertising in Online Videos
Video Marketing

How to Effectively Use Advertising in Online Videos

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
Drew Skau
To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules
Video Marketing

To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules

Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.
Lisa Hoover McGreevy
3 Strategies to Unlock YouTube's Potential in 2015
YouTube

3 Strategies to Unlock YouTube's Potential in 2015

With a billion people watching, the necessity of a plan for the network is clear.
Dave Rosner
Verizon CEO: No 'Significant' Talks to Buy AOL
Mergers and Acquisitions

Verizon CEO: No 'Significant' Talks to Buy AOL

Verizon CEO Lowell McAdam said reports that the company has held concrete talks to acquire AOL are 'not accurate.'
Not All Viral Videos Are Good Content Marketing
Viral Videos

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Sarah Austin
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Mobile Marketing

The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
James Briggs
How You Can Embrace the Holy Grail of Online Marketing
Online Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
Mikal E. Belicove
The Best Brand Uses of Instagram's Cool Time-Lapse Video App
Social Media Marketing

The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
Sujan Patel
How Using the Cloud Can Help Make Video Production a Snap
Cloud computing

How Using the Cloud Can Help Make Video Production a Snap

With cloud computing taking over how we do business, video teams should also be utilizing this online network to simplify production.
Nick Vaka
Determining the Right Kind of Video for Your Message
Video Marketing

Determining the Right Kind of Video for Your Message

As video marketing becomes increasingly commonplace online, it's important to know which video type will deliver your message most effectively.
Nick Vaka
In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute
funny videos

In Hilarious Video, Ad Agency Thanks Employees by Letting Them Do This...For, Like, a Whole Minute

This cheeky Canadian advertising agency really knows how to prioritize.
Kim Lachance Shandrow
Net Neutrality Is Essential to Growing Your Business and Brand
Net Neutrality

Net Neutrality Is Essential to Growing Your Business and Brand

Video has emerged as a marketing mainstay of Internet business but unaffordable "fast lanes'' would tilt the playing field against emerging companies.
Eric Hoffert
A Checklist of 8 Best Practices for Successful Video Campaigns
Video Advertising

A Checklist of 8 Best Practices for Successful Video Campaigns

There is a lot you have to do right to produce an effective video ad but, happily, having a big budget is not a necessity.
Rocco Baldassarre