Video Marketing

News and Articles About Video Marketing

Want to Make a Successful YouTube Video? Read This.

Successful YouTube videos can be as different as oil and water. But those aimed at a small-business audience have some similar traits that can help you communicate your message to your customers.

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.

How to Start a YouTube Channel

If you're going to be posting multiple company videos on YouTube, setting up your own YouTube channel is a smart (and free!) option.

Be An Instant Expert With Google Helpouts

Fix your computer, learn to play the guitar, or get a handle on conversational French. Any unexpected lesson a busy entrepreneur might need on the fly is all here, all in one place.

How to Customize Your YouTube Channel

You don't want your YouTube channel to look barren and boring -- these tips will help you add elements to make it your own.

YouTube's New Offline Feature Could Boost Video Views for Businesses

Starting soon, users will be able to add clips to mobile devices to be viewed when they're without an internet connection

Video Marketing? What You Need to Know About YouTube Analytics

Find out who's watching your videos, what's working and what you can do to attract more viewers.

Why Short Videos Are Wildly Popular Over Social Media

Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less.

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.

Why Video for Instagram Isn't a Vine Killer

Facebook is catching up to the competition, not making it obsolete.

How to Upload and Optimize YouTube Videos for SEO

Here are tips for making sure you've uploaded your videos correctly and that viewers can find them.

6 Tips for Taking Your Video Ad Content Mobile

As consumers increasingly tune in to videos on their mobile devices, young entrepreneurs should consider how best to reach them.

YouTube Marketing: What to Consider Before Getting Started

Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.

10 Questions to Ask When Creating Your Company's YouTube Channel

How to develop a plan for posting to YouTube that fits your business strategy.

6 Tips for Being More Visual With Social Media (Infographic)

Ideas for creating engaging visual content, then getting your fans share them and promote your brand.

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.

Want Your Video to Go Viral? SEO Basics Come First

Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.

Tips for Creating Business Videos That Customers Will Watch

Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video.

Chris Brogan on Using Video to Market Your Business

The popular blogger shares tips on how to get started on YouTube and other video platforms for business.

An Inside Look at an Online Catalog Makeover

A sporting goods site puts the emphasis on content and wins big.

Seven Tips for Marketing a Business with Video

When creating videos for marketing purposes, keep this advice in mind.

Chris Brogan on Video Blogging

The video blog is the best online tool you're not using. That needs to change. It's time to be seen.
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