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News and Articles About Video Marketing
The 4 Essentials of Video Content Marketing Success
Video has become the essential marketing tool with rich rewards for brands that get it right.
5 Big Ways to Make Your Micro-Video Stand Out
Video micro-content might have seemed like content marketing's embarrassing little brother at some point -- cute yet inconsequential. But times have changed.
Here's a New Way to Deal With Angry Online Customers
This technique can help quell upset customers and hopefully put a stop to broadcasting their dissatifaction.
Here Is How to Get Your Branded Video Watched
For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
4 Tips for Hiring a Great Video Production Company
With video becoming so popular, there's been a recent surge in the number of production companies -- and not all of them will deliver the quality you expect.
Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
5 Secrets to Succeed at Video Advertising
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
4 Tips for Telling Your Story in the Video Content Your Audience Demands
Video is a medium for storytelling first, marketing second.
How to Effectively Use Advertising in Online Videos
With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules
Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.
Lisa Hoover McGreevy
3 Strategies to Unlock YouTube's Potential in 2015
With a billion people watching, the necessity of a plan for the network is clear.
Mergers and Acquisitions
Verizon CEO: No 'Significant' Talks to Buy AOL
Verizon CEO Lowell McAdam said reports that the company has held concrete talks to acquire AOL are 'not accurate.'
Not All Viral Videos Are Good Content Marketing
Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
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