Stop wasting great content: Let your webinars spread your message in multiple ways.
Such investments have helped propel total YouTube 'watch time' by 60 percent year-over-year.
Speaking at VidCon, Baljeet Singh teased the idea of rolling out video monetization to 'all types of creators' on Twitter.
Brand managers are turning to video to gain audiences' attention, but you'll have to create something more interesting than average corporate fare to capture eyeballs.
While marketers are projected to spend about $79 billion on TV advertising this year, some might be missing the big picture.
As more brands join and use apps like Periscope and Meerkat, it's becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years
You'll need more than luck to get your video to blow up.
For many companies, explaining a product or service through text can seem like writing a book. That's why video has become so appealing.
Follow these three steps to stand out among a series of canned emails, scripted phone calls and customer-relationship management reports.
With Meerkat and Periscope the new social-media darlings, here are a few tips on how to use these platforms to gain an advantage over your competitors.
If done correctly, videos can be a great addition to your marketing strategy but unfortunately, often entrepreneurs' vision doesn't always translate into a high-quality film, instead resulting in a major marketing flop.
If you're confused by your marketing options when it comes to social media, use this quick guide to get started now.
Plenty of companies and PR pros get video wrong. They don't have to.
Fueled by our love for video and visual content, startups need to ensure they are making the best use out of this strategy.
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