Video Marketing

News and Articles About Video Marketing

Here's a New Way to Deal With Angry Online Customers
Customer Service

Here's a New Way to Deal With Angry Online Customers

This technique can help quell upset customers and hopefully put a stop to broadcasting their dissatifaction.
Dan Newman
Here Is How to Get Your Branded Video Watched
Video Tips

Here Is How to Get Your Branded Video Watched

For brands, video creation is an essential component of existing in the virtual ecosystem. Here is how to ensure your videos are seen.
Nate Birt
4 Tips for Hiring a Great Video Production Company
Video Tips

4 Tips for Hiring a Great Video Production Company

With video becoming so popular, there's been a recent surge in the number of production companies -- and not all of them will deliver the quality you expect.
Jennifer Jager
Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent
Video Marketing

Nike's Instagram Videos Have Helped Boost Following by Over 200 Percent

Since last April, the iconic sportswear brand has grown from 4 million to 12 million followers -- due in no small part to its social video strategy.
Geoff Weiss
5 Secrets to Succeed at Video Advertising
Video Advertising

5 Secrets to Succeed at Video Advertising

Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Alex Debelov
4 Tips for Telling Your Story in the Video Content Your Audience Demands
Video

4 Tips for Telling Your Story in the Video Content Your Audience Demands

Video is a medium for storytelling first, marketing second.
Jennifer Connelly
How to Effectively Use Advertising in Online Videos
Video Marketing

How to Effectively Use Advertising in Online Videos

With these tools, you can artfully integrate your message into online programming without causing viewers to pull their hair out
Nate Birt
To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules
Video Marketing

To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules

Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.
Lisa Hoover McGreevy
3 Strategies to Unlock YouTube's Potential in 2015
YouTube

3 Strategies to Unlock YouTube's Potential in 2015

With a billion people watching, the necessity of a plan for the network is clear.
Dave Rosner
Verizon CEO: No 'Significant' Talks to Buy AOL
Mergers and Acquisitions

Verizon CEO: No 'Significant' Talks to Buy AOL

Verizon CEO Lowell McAdam said reports that the company has held concrete talks to acquire AOL are 'not accurate.'
Not All Viral Videos Are Good Content Marketing
Viral Videos

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Sarah Austin
The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015
Mobile Marketing

The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Whether you're playing catch up with mobile or trying to pull ahead of competitors, investing your ad budget shrewdly is key.
James Briggs
How You Can Embrace the Holy Grail of Online Marketing
Online Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
Mikal E. Belicove
The Best Brand Uses of Instagram's Cool Time-Lapse Video App
Social Media Marketing

The Best Brand Uses of Instagram's Cool Time-Lapse Video App

Hyperlapse makes it easy for businesses and brands of all sizes and industries to create original, compelling content in an effort to connect with consumers on a deeper level.
Sujan Patel