Web Content

News and Articles About Web Content

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

9 Advanced -- and Ethical -- Techniques for Spying on Your Competitors Online

The more information you can get on your competitor's website and online marketing efforts, the better.
How to Grow a Site Into a Successful Venture With Just Content

How to Grow a Site Into a Successful Venture With Just Content

Websites don't always require costly features, gimmicks or tricks to scale. Often it just comes down to good content.
5 Secrets to Make Your Website Copy 'Pop'

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
7 Tips for Feeding Your Website's Need for Speed

7 Tips for Feeding Your Website's Need for Speed

Your customers have better things to do than wait for a slow website. You can make sure they don't have to.
Hook New Customers With an Online 'Hopeful Greeting'

Hook New Customers With an Online 'Hopeful Greeting'

To get ahead of the competition, your attention should be focused on making a great first impression, then building positive reviews and testimonials.
10 Things You Must Do to Grow Your Online Business in the First Year

10 Things You Must Do to Grow Your Online Business in the First Year

Through careful strategic planning, quality marketing campaigns and some online know-how, conversions are likely to increase steadily.
The 4 Questions You Must Answer When Launching a Content Project

The 4 Questions You Must Answer When Launching a Content Project

Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
10 Tips to Craft a Sizzling Ecommerce 'About Us' Page

10 Tips to Craft a Sizzling Ecommerce 'About Us' Page

People want to buy from companies they trust. Here's how you can tell your honest story and show why you stand head and shoulders above the competition.
Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

Writing Tips: How to Come Up With 50 Topic Ideas in 30 Minutes

A detailed guide to brainstorming enough content ideas to last for months.
Google's Latest Search Update is a Reminder to Focus on Quality

Google's Latest Search Update is a Reminder to Focus on Quality

The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
 Useful and Easy Gets More People Sharing Your Content

Useful and Easy Gets More People Sharing Your Content

The key to creating content people will share is thinking why someone will want it.
17 Content Pieces You Can Create Without Writing a Single Word

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
A Scientific Take on Viral Marketing

A Scientific Take on Viral Marketing

We take a detailed look at seven classic examples of things that have gone viral and why.
8 Must-Have Ingredients of a Successful Blog Post

8 Must-Have Ingredients of a Successful Blog Post

Writing effective blog posts require more than just words on a screen. Here’s what you need to create compelling content that gets readers clicking, sharing, and buying.
Why You Should Create Long-Form Content (And How to Do It)

Why You Should Create Long-Form Content (And How to Do It)

You might think writing long form its a ton of work and not worth the effort. Actually, writing long can bring some much-needed benefits.
101 Different Types of Web Content For Building Your Site

101 Different Types of Web Content For Building Your Site

Think blogging is the only type of content marketing? Think again. Here are 100 other categories of things you can create.
SEO for Business Explained: A Conversation With Rand Fishkin

SEO for Business Explained: A Conversation With Rand Fishkin

In this Google Hangout we discuss all things online marketing and search engine optimization with the founder of Moz.
This Big Mistake Can Hurt Your Site's Search Rankings

This Big Mistake Can Hurt Your Site's Search Rankings

Online marketing expert John Rampton talks SEO and outlines one mistake to avoid at all costs.
15 Tips to Make Writing Less Hellish

15 Tips to Make Writing Less Hellish

Writing doesn't need to be a tedious and frustrating task. Consider these tips to get your creative juices flowing.
8 Article Formats to Engage Your Customers and Get Them Clicking

8 Article Formats to Engage Your Customers and Get Them Clicking

Try these methods of content delivery on for size, because you can never have too many choices.
Don't Ignore the Importance of Your Site's URL Structure

Don't Ignore the Importance of Your Site's URL Structure

Better organization allows search engines to more easily crawl your pages, which affects their performance in rankings.
6 Tips for Wooing Customers With an Enchanting Business Blog

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
How to Protect Your Website From Negative SEO

How to Protect Your Website From Negative SEO

Ways you can prevent unethical SEO techniques from harming your site and your business.
Have a Blog? LinkedIn Wants Your Copy.

Have a Blog? LinkedIn Wants Your Copy.

The professional social networking site has opened up its publishing platform to all users.

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