Web Content

News and Articles About Web Content

Web Design 101: How Typography Affects Conversions

When pondering ways to optimize your website's landing pages, don't forget this critical design element.

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.

How to Fix Your Website If You Violate Google's Quality Guidelines

Step-by-step instructions to get your site back in the search giant's good graces.

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.

How to Get Your eCommerce Site Optimized for the Holiday Season

Follow these tips and take the most advantage of gift-buying online shoppers.

How to Create a Fun and Functional Website User Experience

Refinery29 had become cluttered and difficult to navigate. Enter Wolff Olins, the global brand consultancy that redesigned the site to create a clean but playful user experience.

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.

3 Website-Building Lessons From the HealthCare.gov Debacle

Some of the many mistakes made in debuting HealthCare.gov and how you can avoid them.

How a Content Audit Can Turn Your Site Into a Publishing Powerhouse

Follow these three steps to identify gaps in your existing pages and realign your content to focus on what's engaging your visitors the most and driving the most conversions.

10 Words to Cut From Your Writing

Want to improve your printed and online content? Chop these words -- mercilessly.

How to Find Influencers Who Want to Share and Link to Your Content

Three useful steps for getting the movers and shakers in your industry sharing your online posts.

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.

10 Questions to Ask When Using Google Analytics

How to use the free website metrics tool to better understand your customers and track e-commerce and ads.

How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand

Adding your picture to search results for the content you create online can benefit your website in a number of important ways.

Putting a Face to Your Startup's Website

When it comes to reeling in customers, leave no stone unturned. Take better advantage of all of your site's prime real estate, including the oft-overlooked "about us" page.

5 Tools to Stop Content Thieves From Robbing Your Site

If your content is being used without your consent, there are measures you can take to have it removed.

How to Read Your Website Source Code and Why It's Important for SEO

A step-by-step guide to understanding your webpage source code and how the search engines use it to determine how your site ranks in search results.

How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.

3 Deadly Mistakes to Avoid When Writing Blog Posts

If you want your website content to be taken seriously, steer clear of these missteps.

How to Use Google's New Top Charts Feature to Improve Your Web Content

When publishing to your website, this tool can help you come up with targeted and relevant content for your customers.

10 Ways to Write Content That Ranks High on Google

Please customers and search engines alike when you apply these tips to your content.

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