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To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

To Maximize Your Website, Use 'Psychological Distance' to Your Advantage

How your customers perceive your product should determine how you present it to them.
How to Create a Site Structure That Will Enhance SEO

How to Create a Site Structure That Will Enhance SEO

The better your site structure, the better your chance of higher ranking in the search engines.
Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts.

The last thing you want to do is cause your visitors to quickly leave your website, especially if it is due to something avoidable.
5 Key Principles for a Company's Website Redesign

5 Key Principles for a Company's Website Redesign

Even if a business has the best product or service, if its site doesn't communicate its messages quickly, valuable customers will be lost to competitors.
Sales on Mobile Are Booming, So It's Time to Think Small Screen First

Sales on Mobile Are Booming, So It's Time to Think Small Screen First

By adopting a strategy that caters to smartphones, you'll attract a whole group of customers who may be frustrated with other businesses.
3 Reasons Why Web Design Is the Domain of Your Entire Company

3 Reasons Why Web Design Is the Domain of Your Entire Company

Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
Why You Shouldn't Implement This New, Trendy Design on Your Website

Why You Shouldn't Implement This New, Trendy Design on Your Website

Having your content aligned horizontally will backfire and cause visitors to view less of your content.
Drive Sales With a Website That's Adapted for an Evolving Online Space

Drive Sales With a Website That's Adapted for an Evolving Online Space

Develop a winning web strategy with these six suggestions that should pull in more customers.
Choices Can Become Overwhelming, So Make It Easier for Customers

Choices Can Become Overwhelming, So Make It Easier for Customers

Use these strategies to increase click-through rates and purchases when presenting choices.
12 (Mostly Free) Web Tools for Entrepreneurs

12 (Mostly Free) Web Tools for Entrepreneurs

Celebrate your independence with these services, which come at the best price.
Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Build Your Email List With Distraction-Free Landing Pages and 3 Other Techniques

Email beats out social media for gaining customers, and more people are expected to have addresses in the next few years.
10 Things You Must Do to Grow Your Online Business in the First Year

10 Things You Must Do to Grow Your Online Business in the First Year

Through careful strategic planning, quality marketing campaigns and some online know-how, conversions are likely to increase steadily.
Design An Engaging Layout For Your Daily Deals Site

Design An Engaging Layout For Your Daily Deals Site

Get creative and attract more traffic with these tips for designing your online coupon or daily deal website.
10 Tips to Craft a Sizzling Ecommerce 'About Us' Page

10 Tips to Craft a Sizzling Ecommerce 'About Us' Page

People want to buy from companies they trust. Here's how you can tell your honest story and show why you stand head and shoulders above the competition.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates

Adding Personality and Trust to Your Landing Pages Can Maximize Conversion Rates

Simple tweaks to your pages can mean hundreds of thousands of dollars in increased revenue. Here's what you can do.
The 10 Most Deadly Mistakes in Website Design

The 10 Most Deadly Mistakes in Website Design

If you can manage to avoid these 10 mistakes, you'll be well on your way to a site that attracts visitors and makes them want to stick around.
When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar

When Designing a Web Site, Do Our Brains a Favor and Keep It Familiar

When things don't meet our expectations, we have to create new mental models, which may hurt your bottom line.
3 Reasons Your Website Will Never Be Finished

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.
7 Ways to Rejuvenate Your Dead Blog

7 Ways to Rejuvenate Your Dead Blog

Posting articles on your own website is still an excellent way to extend your professional reach.
Steer Your Online Business to Profitability

Steer Your Online Business to Profitability

Try these five steps to encourage visitors to take action on your site's landing page. Improved conversions will bring your company a healthy bottom line.
Don't Ignore the Importance of Your Site's URL Structure

Don't Ignore the Importance of Your Site's URL Structure

Better organization allows search engines to more easily crawl your pages, which affects their performance in rankings.
Put the Right Foot Forward When You Step Online

Put the Right Foot Forward When You Step Online

Do a little research before you hire someone to design a website for your new business. Be selective with social media.
10 Questions to Ask When Optimizing Your Website for Mobile Users

10 Questions to Ask When Optimizing Your Website for Mobile Users

Expert tips on how to rock your business's web presence on smartphones and tablets.
It's Time to Beef Up Your 'About' Page

It's Time to Beef Up Your 'About' Page

Here are five easy tips to improve one of your site's most visited sections.

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