Word of Mouth http://www.entrepreneur.com/topic/word-of-mouth The latest news, videos, and discussion topics on Word of Mouth en-us Copyright 2014 Entrepreneur.com Inc., All rights reserved. Entrepreneur.com webmaster@entrepreneur.com (webmaster) 5 Business Wed, 17 Sep 2014 13:00:00 GMT Former Apple and Pepsi CEO John Sculley: Great Marketers Do This The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers. Wed, 17 Sep 2014 13:00:00 GMT http://www.entrepreneur.com/video/237531 http://www.entrepreneur.com/video/237531 Laura Entis The Best Type of Social Network Is a Phone Call Away As with most things in business and in life, quality is better than quantity. The best relationships can help your startup grow the most. Tue, 12 Aug 2014 12:00:00 GMT http://www.entrepreneur.com/article/236210 http://www.entrepreneur.com/article/236210 Carol Roth Rediscovering That Ancient Yet Awesome Tool of Business -- In-Person Relationships Shared experiences and live interactions can build a bond that lasts, creating a customer for the long run. Tue, 22 Jul 2014 22:30:00 GMT http://www.entrepreneur.com/article/235810 http://www.entrepreneur.com/article/235810 Tim Raybould 5 Tips for Building Strong Relationships With Clients Forging solid business ties seems simple on the surface, but this requires time, effort and tact. Tue, 17 Jun 2014 18:30:00 GMT http://www.entrepreneur.com/article/234773 http://www.entrepreneur.com/article/234773 Allen Duet Meet the Surprising New Player Driving Innovation in Golf Tyler Sullivan is on a quest to redesign the golf driver. Sun, 15 Jun 2014 15:00:00 GMT http://www.entrepreneur.com/article/234415 http://www.entrepreneur.com/article/234415 Jason Daley Success in Apps is Not by Luck, But by Design The work doesn't stop after you put your product on the market. Treating your app like a hobby will doom it to failure. Wed, 04 Jun 2014 21:00:00 GMT http://www.entrepreneur.com/article/234502 http://www.entrepreneur.com/article/234502 Rahul Varshneya A (Good) Picture Is Worth a Thousand (Text-Only) Posts Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation. Tue, 03 Jun 2014 18:30:00 GMT http://www.entrepreneur.com/article/234371 http://www.entrepreneur.com/article/234371 Perry Evans How to Get the Word Out About a Product Adored by Customers Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships. Wed, 28 May 2014 19:00:00 GMT http://www.entrepreneur.com/article/234274 http://www.entrepreneur.com/article/234274 Taryn Langer 4 Unconventional Ways to Turn Customers Into Brand Advocates With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines. Fri, 25 Apr 2014 12:00:00 GMT http://www.entrepreneur.com/article/233220 http://www.entrepreneur.com/article/233220 Firas Kittaneh How These 10 Marketing Campaigns Became Viral Hits Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution. Wed, 23 Apr 2014 11:30:00 GMT http://www.entrepreneur.com/article/233207 http://www.entrepreneur.com/article/233207 Jason Ankeny The Science Behind Crafting Contagious Content Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality. Wed, 23 Apr 2014 11:30:00 GMT http://www.entrepreneur.com/article/233254 http://www.entrepreneur.com/article/233254 Jason Ankeny 3 Memorable Ways to Launch a Product to Wow Customers Looking for early adopters? Make sure you have an effective strategy that will catch consumers by surprise and enhance their appreciation of your goods. Tue, 08 Apr 2014 19:00:00 GMT http://www.entrepreneur.com/article/232845 http://www.entrepreneur.com/article/232845 Gabrey Means and Cassie Hughes Tinder Co-Founder Sean Rad on the Hot Dating App's Viral Success The Los Angeles native lives, breathes and even dreams about his insanely popular app. Here, he discusses the secret to its success and much more. Mon, 17 Mar 2014 11:30:00 GMT http://www.entrepreneur.com/article/232211 http://www.entrepreneur.com/article/232211 Kim Lachance Shandrow Getting Your Name Out There as a Startup Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company Tue, 08 Jan 2013 11:00:00 GMT http://www.entrepreneur.com/video/225429 http://www.entrepreneur.com/video/225429 Colleen DeBaise Three Steps to More Word-of-Mouth -- and More Business Use these tips to increase repeat sales by keeping your customers and clients connected to your business. Mon, 14 May 2012 06:00:00 GMT http://www.entrepreneur.com/article/223548 http://www.entrepreneur.com/article/223548 Gail Goodman Measuring Offline Vs. Online Word-of-Mouth Marketing Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth. Wed, 23 Nov 2011 06:00:00 GMT http://www.entrepreneur.com/blog/220776 http://www.entrepreneur.com/blog/220776 Mikal E. Belicove The Power of Harry Potter's Marketing Potion Here are three ways your small business can replicate the boy wizard's magical marketing strategy. Fri, 15 Jul 2011 10:30:00 GMT http://www.entrepreneur.com/blog/219982 http://www.entrepreneur.com/blog/219982 Jason Fell Gary Vaynerchuk on Why the Old Spice Campaign Fell Short The video blogger and author argues that the popular ad flopped in this interview with Bryan Elliott in 'Behind the Brand.' Sun, 19 Jun 2011 00:07:00 GMT http://www.entrepreneur.com/video/219784 http://www.entrepreneur.com/video/219784 Behind the Brand 10 Must-Haves for Better Word-of-Mouth Marketing These tactics can help enhance your credibility when attending networking events. Wed, 01 Jun 2011 00:05:00 GMT http://www.entrepreneur.com/article/219717 http://www.entrepreneur.com/article/219717 Ivan Misner Building a (Nearly) Million-Dollar Brand on a Startup Budget How Perky Jerky has taken its caffeine-infused recipe to the masses. Fri, 25 Mar 2011 00:01:00 GMT http://www.entrepreneur.com/article/219395 http://www.entrepreneur.com/article/219395 Jason Fell