Yahoo!: Page 7

Business News

Under Pressure: 7 CEOs With Huge Hurdles to Overcome This Year

From Yahoo's Marissa Mayer to Uber's Travis Kalanick, these top execs have their work cut out for them in 2015.

Business News

Activist Investor Urging Yahoo and AOL Merger Discloses Stakes in Both Companies

It claims a merger could create up to $1 billion in 'synergies.'

Marketing

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.

Business News

What Industry Insiders Think of Marissa Mayer's $640 Million Deal for BrightRoll

BrightRoll is a good company, but Yahoo could buy its competition for less money.

Business News

Some Unhappy Yahoo Investors Are Asking AOL for a Rescue

Should a combined Yahoo and AOL be led by Tim Armstrong?

Business News

How Yahoo Can Buy the Best Startups, Without Google Getting in the Way

Yahoo can beat out its largest rivals for hot startups, but only if it gives Marissa Mayer more freedom.

Business News

How Yahoo Plans to Make Tumblr Into a Video Giant

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.

Business News

Yahoo CEO Marissa Mayer Sidesteps Activist Investor Attacks

Mayer is trying to steer investor focus away from the tech company's stagnant revenue and toward achievements and growth prospects that have been flying below the radar.

Growing a Business

Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales

The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.

Business News

Yahoo Expected to Outline Cost-Cutting Efforts

CEO Marissa Mayer will also give details of how the company is evaluating possible acquisitions as it faces pressure from an activist investor.

Leadership

The Transformative Leadership Styles of 3 Top Female CEOs

For the first time, women have taken the reins of some of the world's largest corporations. The challenges they face are anything but new.

Business News

Yahoo Plans to Invest in Snapchat

The tech giant plans to invest a part of the proceeds from its Alibaba stake in the popular mobile messaging app.

Marketing

Marissa Mayer: Privacy Fanatics Will Have a Less Awesome Life Online

At an Advertising Week event this week, the Yahoo CEO addressed the hypercharged debate over how personal data should be used on the web.

Business News

Was Yahoo's Tumblr Acquisition a Flop?

The $1.1 billion acquisition has failed to deliver a desperately needed revenue boost, but that doesn't mean CEO Marissa Mayer should halt all acquisitions.

Money & Finance

Shark Tank Star Mark Cuban: 'Money Can't Buy Happiness'

…But it sure makes life easier, the self-made billionaire says. Why? With it comes freedom.