If you've seen those ads on TV of a fellow taking a picture of
a pancake that has a picture of Mom on it at a diner and thought, oh
that's just so weird. Well, the potential of using that kind of MMS
(Mobile Messaging Service) has been tapped into in the most innovative
way in Scandanavia. Something many of us can learn from and model future
applications on.
An article in the March 28th issue of The Feature profiles two
Finnish companies that are using MMS in interesting ways. One, a real
estate company, allows prospective buyers to dial in requests for images
and information on specific properties. The service alerts buyers when
new properties come on the market by shooting them details and images.
This targeted and time sensitive way of delivering leads and
opportunities could change the way real estate is sold. Agents in the
field are equipped with digital cameras so they can photograph and
upload pictures immediately. It could certainly make using the
classifieds in print newspapers a tool for dinosaurs while giving the
most cutting edge to the technically well-equipped elite.
Another company uses using MMS for car sales, alerting potential
customers to new vehicles. The potential for this technology's use
with auctions has yet to be explored. eBay, watch out!...
COPYRIGHT 2003 Sarah Stambler's Marketing with
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NOTE: All illustrations and photos have been removed from this article.