Here are two stories that ran last week in Directnewsline that we
think no marketer should miss. Electronic channels are proprietary and
the tools to police them are being developed and written into law. Take
note of these latest developments.
Japan On Fast Track To Squelch Wireless Spain
It may be slow going here in the US to launch the war on spam but
in Japan the government is not wasting any time.
NTT Docomo Corp, a Japanese mobile phone carrier, won a victory
against junk e-mail last week when a Tokyo court ordered compensation
for the costs of sending unsolicited messages over its wireless Internet
service, according to wire service reports.
In the first court decision against the country's spam
mailers, a Tokyo company was ordered to pay docomo 6.57 million yen
($54,420). These junk emailers regularly flood wireless e-mail networks
with randomly addressed advertisements for pornography or dating
services.
Anti-spam legislation implemented last July requires unsolicited
e-mail be clearly labeled "in the subject line. Docomo offers a
service to let users reject such messages, but much still apparently
gets through.
COPYRIGHT 2003 Sarah Stambler's Marketing with
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Copyright 2003, Gale Group. All rights
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