MEMPS: the new must-have Syndrome for the serious
e-mail user.
It's a new disorder to arrive on the continent, if not the
globe and soon the galaxy. MEMPS is short for Mulitple-E-Mail
Personality Syndrome. We're all going to have it soon if we do not
have it already.
It's impossible and completely unwise to try to survive on the
Internet using only one e-mail address. Spain solutions and proposed
laws are being tossed around furiously these days but don't think
that any of them will be effective in the near future. The best
immediate line of defense is to divide up your identity strategically
into different e-mail addresses. Ideally these should be e-mail boxes
that you can check from the same e-mail client.
Yes, some people say they use their Hotmail or Yahoo account for
stuff they never read. But it's hard to sign on to another service
and physically check another email box. I think most people never do get
to read what's in a mailbox far from their regular e-mail
"track."
In Outlook you can create separate accounts with separate login
instructions that will check POP3 boxes around the Net. In Eudora Pro
these separate accounts are called Personalities.
Whatever software the multiple e-mail user works with to set it up,
this system of partitioning your e-mail identity requires discipline.
What you're hoping for by succumbing to MEMPS is to eliminate, or
at the very least to control the flow of spam into your e-mail box.
Because at the heart of the Syndrome is your most private e-mail address
that you only give to those with whom you communicate with on the most
important level. This e-mail name must never be used on web sites or
discussion groups or even on business cards or in print directories.
It's the equivalent of an unlisted phone number.
Next you create an e-mail address for things you opt-in for:
newsletters, offers, alerts. If you see this address being abused you
can turn it off.
You could forward all your addresses into one or two e-mail boxes
and when any sign of abuse shows up redirect the abused address to
another mailbox or kill it entirely.
But the lesson of MEMPS is certain: even with filters, spaminators
and spam cops, the end user will remain vulnerable to spam for a long
time to come and is in need of some front line offensive. Streamlining
the handling of multiple e-mail boxes has proven to be the most
practical solution for me.
COPYRIGHT 2003 Sarah Stambler's Marketing with
Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2003, Gale Group. All rights
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