84% of Internet users use e-mail, making it the #1 activity on the
Internet. 67.3% search for products & services, the #2 activity on
the Internet.
NTIA and ESA, U.S. Department of Commerce 2001
92% of grocery shoppers with online access would take advantage of
e-mails containing coupons and meal suggestions.
Forrester Research 2002
Nearly 69% of American e-mail users have purchased online after
receiving permission-based e-mail marketing.
Double Click 2002 study
59% of US consumers have purchased offline as a result of receiving
a permission-based e-mail.
Double Click 2002 study
COPYRIGHT 2003 Sarah Stambler's Marketing with
Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2003, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.